17+ years’ experience in Business, Marketing, Copywriting and Fashion. Proven leader, with engaging demeanor, and success working in the most demanding environments.
Business and Brand Development
Microsoft Suite & G Suite
Microsoft Word, Excel
Editing & Copywriting
Fashion Styling Direction
Trend tracking and forecasting
Instagram, Facebook, Google Ads
Social Media Marketing
Networking and Negotiation
Marketer/Copywriter/Creative Director/Fashion Stylist
Copywriter, Editor, PR, Brand development, product placement, blogger.
Use Instagram, Facebook, Tik Tok daily.
Follow news and trends, and pop culture.
Creator social media content, and WordPress site.
Attend 100 runways show’s at Smashbox Studios, LA Swim Week, Art Hearts, Style FW, various events.
Freelance Business/Marketing Development with Bradley the Tailor, Fascinate Media PR, Poshglam, 33Miles North PR.
Worked on blog analytics forecasting for Poshglam.
Work over 20 photoshoots including editorial, press, catalog, headshots, promo, and underwater photoshoots.
Interviews/PR write ups of designers; Dagne Dover, Adolfo Sanchez, House of Eleven, Sweets Jewelry, Camille Wood, and PR write up for May-Wagner PR (love Shawls, Sweet Hill Designs, etc.).
Personal Fashion Stylist to Eugenia Kuzmina approx. 2 years. Co-Creative Director for Coffee table Book for Eugenia Kuzmina.
Judge at LA Design Competition 2014
Charity fashion work for Hollyrod Foundation; Includes pulling designer (Adolfo Sanchez) and working as Head Stylist, managing team of three assistants.
Guest blogger to Camille Wood in San Diego. Travel included.
Personal Shopper for hard to find items.
Public Speaking at Stylists Panel in Beverly Hills.
Press interviews as a stylist for multiple Red Carpets.
Quoted for press interviews in LA Times, WWDaily, etc
HFI Planet Funk Clothing, Los Angeles, CA, Miracle Mile and Burbank Hills
Internet Marketer/Social Media Marketing Manager, 06/2006 to 12/2008
Work on all marketing campaigns for Planet Funk.
Specialize in Omni-marketing, social media, and copywriting.
Specialize in luxury denim.
Memorize all vendors and designers and product.
Maintain company Ecommerce website, social media profiles.
Metatagging all website product in HTML for increased sales.
Learn HTML for customization.
IT support for marketing department.
Ran blog increasing internet sales 18% using marketing tactics, metatags, and celebrity placement.
Run specialty event, as well as work on gifting, and all social media promotion.
Backstage coordinator for fashion show at Playboy Mansion, LA Fashion Week bottles and models party, Kress Hollywood, guest list, marketing, gift bags, and promotion.
DEI Worldwide Inc. – Los Angeles, CA, Melrose Avenue
Marketing Associate, 01/2006 to 07/2006
Learn Word of Mouth Marketing from WOMMA award winning company.
Specialize in CRO to KPI’s for accounts.
Apply word of mouth, viral, guerrilla marketing techniques to maximize brand exposure and maintain existing
customer loyalty for campaigns for Crest, MLB Video Games, and MGM properties in Las Vegas.
Develop and implement sales strategies for Crest campaign, results
exceeding client’s needs over 20% goal.
Travel required for MGM properties, LV campaign. Campaign includes covering hospitality experience, show coverage, and 3-hour walking tour.
Assist CEO David Reis, answering personal line.
Video Bliss Inc. – Los Angeles, CA, Culver City
Head Accountant/Asst to CFO, 02/2005 to 05/2006
Went from general accountant to PA of CFO in 6 months.
Work directly with VP of Operations. Supported VP on day-to-day basis on all aspects of financial, administration.
Responsible for weekly AR/AP, check deposits, financial reports, monthly bank reconciliation for all bank accounts, petty cash.
Filed All 1099s and W-9s in Peachtree and paid vendors.
Cover office management needs.
Cover needs for CFO and East Coast CEO.
Dualstar Entertainment. – Los Angeles, CA, Culver City
Receptionist/General Assistant, 12/2003 to 04/2004
Part of the Global Marketing and Operations department. Maintain worldwide broadcast schedule database, updating Mary-Kate and Ashley Olsen’s TV/movie programs.
Printed weekly marketing reports and bi-weekly from France, Germany, Mexico, United Kingdom, New Zealand, Australia, Japan, and Canada. Handled all responsibilities for Mary-Kate and Ashley fan mail, and created database for fan mail to be logged in.
Rolled over calls between Twins, Various team members and family members, and answered phones.
Cut all print media for articles from press for week.
Worldlink Media – Los Angeles, CA, Miracle Mile
Personal Assistant to General Counsel/Office Manager, 8/2002 to 12/2003
Hired as receptionist/office manager and moved up to personal assistant of GC in 9 months.
Support General Counsel on varying projects involving company contracts, vendors, clients, and employees.
Office Coordinator duties and general front desk reception.
Responsible for highly sensitive company and employee information.
Deal with general disputes regarding health and dental insurance as well as Human Resources.
Manage conference calendar for East/West Coast office.
Cover and take notes for multiple bi-coastal meeting every week.
Work directly with General Counsel, CEO, Asst. to CEO daily.
Refences available by emailing Heathyrw@gmail.com