Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

 

Imposter Syndrome, and fixing Perfectionism.

Imposter syndrome? Am, I right?

Who thought of themselves when I posted that question?

It hits you at the worst times, For me, my birthday is tomorrow.

I’ve been working impossibly hard on writing, and editing,

I’ve been raising to new, young fur babies. A German shepherd baby, and fierce, and incredibly sweet cat. I have a large NYC apartment, and husband to care for, and clean. Oh and there’s that disability thing I have. I hit job boards every day. I joined a private freelance writing newsletter for work.

Is it enough? Am I enough?

Murphy Brown (in red jacket above^), said “we can have it all.” Meaning; Life work, family, fun, work/life balance. A huge joke for my Xennial generation. Murphy Brown was lying. Let’s call it black humor.

Truthfully, my age group has been left in a state of anxiety, assuming this is real, through perfectionism. We even shared it with GenZ, Y, et all.

Let’s talk “Imposter Syndrome”

According to Stanford University

“Imposter Phenomenon” (more commonly known as “imposter syndrome”, although some researchers prefer the less clinical connotations of the Imposter Phenomenon”),  was first coined by psychologists Pauline Rode Clance and Suzanne Imes (1978) to describe the internal experience of doubting your abilities.

Here I am, breathless, updating my resume, my cover letter, job hunting like mad. I have experience, proof of work, life, I don’t need to lie on my resume. Not good enough.

I feel fruitless, despite mountainous effort to move forward. Is it me? I’ve reinvented myself 3x since my last post, and….I feel I am not good enough. Contrary to popular belief, I feel no need to blame previous generations. No doubt they are caught in this whirlwind too.

How we do we deal with the daunting perfectionism to be better?

How do I start fixing this?

Recognize the problem.

I’m All 5. (cries)

Shaking this is harder than I thought.

According to the American Psychological Association

Up to 82% of people face feelings of impostor phenomenon, struggling with the sense they haven’t earned what they’ve achieved and are a fraud (Bravata, D. M., et al., Journal of General Internal Medicine, Vol. 35, No. 4, 2020). 

As I exhale I realize, it’s a mindset. I inherited some of mine. Its a generational thing. Family of geniuses on both sides. Watching others achievements closely, and being a cheerleader in life, often makes you forget to cheer yourself. Tackling the “concept you are less than, in any way will stop you dead in your tracks. If overthinking is your forte. Insomnia, or move forward towards what you fear.

Go. Do.

Had to throw in a little Jedi master knowledge. It’s true.

Let’s all exhale. There are ways to refocus, renew, and reinvent your self, and headspace. We can be honest with ourselves. Focus on YOU.

Here’s a thought.

I said its my birthday tomorrow, again. Lets start with celebrating our accomplishments.

This past year, I have learned to speak decent French, and basic Italian. I am a writer, and editor. I edited an article on marketing. I have created resumes from scratch, for 2 clients. Hooray! Achievement’s. I am proud I did that.

Now you.

There are several ways to stop Imposter Syndrome. This emotional ennui, needs some help.

Here are some ideas;

Please take care of yourself. Taking time to honor your mental, and physical health is and should be a priority. Difficult to think of you first? God yes, but necessary, or you can’t help others.

Please consider talk to your local, or online therapist. This is 2025 and therapy is no longer a stigma.

If you are in crisis, and would prefer to discuss thing anonymously….

Here are some free resources;

Several free online therapy options exist, providing access to emotional support and resources. 

For immediate crisis support, the Crisis Text Line offers 24/7 confidential support via text. For more general support, 7 Cups connects individuals with trained volunteer listeners. Additionally, resources like NAMI | National Alliance on Mental Illness can provide information and referrals to free therapy options in your area. 

It’s a rough time for many in the employment, and career field. Day to day life is much more intense than it was pre-covid. Imposter Syndrome can cause depression, and self esteem issues. I struggle with this. Especially when job hunting .

Baby steps. Apparently this is process, and may take a while. But….I’m working on it. I hope we all do.

Guest Article; The Art of the Pitch: Marketing to Aspirational vs. Affluent Buyers in the Middle-to-Luxury Market

Affluent Pitch vs, Luxury pitch for Marketing

Editor: Heathyr Wolfe

Written By : Joe L. Jackson

Joe.L.Jackson@bizhelpportal.com

In the world of middle-to-luxury marketing, everything hinges on the pitch. Get it right.

 You’re not just selling a product—you’re selling a story that sticks. There’s a critical nuance many brands overlook: not every luxury buyer is cut from the same cloth. Some want to feel wealthy. Others already are.

If you’re crafting the same message for both, you’re missing out on the deeper emotional triggers that move each type to action. The middle-to-luxury market isn’t just about price points, it’s about perception, posture, and psychology. Whether you’re pitching to the aspirational buyer who’s stretching their wallet to step up, or the truly affluent buyer who has the means and discernment to say “yes” or “no” in a blink. Your message needs to meet them where they are—without sounding like it was born in a boardroom./

The Emotional Currency of “Looking Rich”

When you market to the aspirational buyer, you’re tapping into desire more than access. These are the folks scrolling luxury Instagram accounts, watching lifestyle vlogs, and dreaming in Gucci, even if they’re budgeting in Zara. They’re driven by the emotional payoff of appearing elevated, of getting a taste of the high life without necessarily owning the keys to it.

Your pitch needs to show them how your product will let them walk into a room and feel like they belong. It’s less about legacy or craftsmanship and more about the social optics of ownership. It speaks to their imagined future self, the one who’s arrived, who commands attention, who finally feels “seen.”

Authenticity as a Quiet Flex for the Truly Wealthy

Affluent buyers are playing a different game altogether.

They’ve already made it, or were born into it, and their BS meter is finely tuned. Flashy pitches can feel like trying too hard, and over-polished messaging can come across as insecure. What they respond to is subtlety, substance, and signals that show you “get it”.

Think. Materials over marketing, heritage over hype. A truly affluent customer doesn’t need to prove anything to anyone, so your sales pitch shouldn’t either. Instead of shouting value, you want to whisper quality.

Design Two Separate Worlds of Language

Tone matters.

Aspirational buyers resonate with phrases like “stand out,” “make an impression,” or “treat yourself.” It’s okay to be a little aspirational in your tone. After all, that’s what they’re buying. Aspirational consumers often want to know who else is buying before they make a move. They’re influenced by celebrity endorsements, influencer reviews, and buzz. For them, visibility equals legitimacy.

What about affluent buyers? They need words like “understated,” “exclusive,” “craftsmanship,” or “quiet confidence.” They want to feel like you’re “letting them in on a secret”. Affluent buyers expect things to be expensive. If it’s too cheap, they might think something’s wrong. It’s niche on purpose. You’re not selling them a product; you’re offering a refined continuation of their identity. Your messaging needs to signal that the price isn’t just a number, it’s part of the brand’s filtration system. That alone can be its own kind of luxury.

Storytelling That Translates Status

Aspirational buyers love a good story because it helps them imagine themselves stepping into a new role. Your product becomes the costume change, the symbolic milestone of their evolution. Think of the sales pitch as a mini-movie, how does the product shift their narrative?

Affluent buyers, are drawn to stories that reinforce their already-established worldview. They’re less interested in transformation and more drawn to continuity, legacy, or values alignment. They’re not buying an escape. They’re investing in something that echoes who they already believe themselves to be.

Build the Brand Right, Before You Sell the Dream


Ultimately, you can’t afford to lump every buyer into the same marketing strategy.

Aspirational and affluent buyers live in different psychological ecosystems, and if your pitch doesn’t reflect that, you’re either over-promising or underwhelming. You have to listen to what each group truly wants to feel, not just what they want to own. One’s chasing elevation, the other is protecting identity. Learn the difference, tailor your message, and your brand won’t just be heard.

It WILL be remembered.s overlook: not every luxury buyer is cut from the same cloth. Some want to feel wealthy. Others already are.

If you’re crafting the same message for both, you’re missing out on the deeper emotional triggers that move each type to action. The middle-to-luxury market isn’t just about price points—it’s about perception, posture, and psychology. Whether you’re pitching to the aspirational buyer who’s stretching their wallet to step up, or the truly affluent buyer who has the means and discernment to say “yes” or “no” in a blink. Your message needs to meet them where they are—without sounding like it was born in a boardroom.

The Emotional Currency of “Looking Rich”

When you market to the aspirational buyer, you’re tapping into desire more than access. These are the folks scrolling luxury Instagram accounts, watching lifestyle vlogs, and dreaming in Gucci, even if they’re budgeting in Zara. They’re driven by the emotional payoff of appearing elevated, of getting a taste of the high life without necessarily owning the keys to it.

Your pitch needs to show them how your product will let them walk into a room and feel like they belong. It’s less about legacy or craftsmanship and more about the social optics of ownership. It speaks to their imagined future self, the one who’s arrived, who commands attention, who finally feels “seen.”

Authenticity as a Quiet Flex for the Truly Wealthy

Affluent buyers are playing a different game altogether.

They’ve already made it, or were born into it, and their BS meter is finely tuned. Flashy pitches can feel like trying too hard, and over-polished messaging can come across as insecure. What they respond to is subtlety, substance, and signals that show you “get it”.

Think. Materials over marketing, heritage over hype. A truly affluent customer doesn’t need to prove anything to anyone, so your sales pitch shouldn’t either. Instead of shouting value, you want to whisper quality.

Design Two Separate Worlds of Language

Tone matters.

Aspirational buyers resonate with phrases like “stand out,” “make an impression,” or “treat yourself.” It’s okay to be a little aspirational in your tone. After all, that’s what they’re buying. Aspirational consumers often want to know who else is buying before they make a move. They’re influenced by celebrity endorsements, influencer reviews, and buzz. For them, visibility equals legitimacy

What about affluent buyers? They need words like “understated,” “exclusive,” “craftsmanship,” or “quiet confidence.” They want to feel like you’re “letting them in on a secret”. Affluent buyers expect things to be expensive. If it’s too cheap, they might think something’s wrong. It’s niche on purpose. You’re not selling them a product; you’re offering a refined continuation of their identity. Your messaging needs to signal that the price isn’t just a number, it’s part of the brand’s filtration system. That alone can be its own kind of luxury.

Storytelling That Translates Status

Aspirational buyers love a good story because it helps them imagine themselves stepping into a new role. Your product becomes the costume change, the symbolic milestone of their evolution. Think of the sales pitch as a mini-movie, how does the product shift their narrative?

Affluent buyers, are drawn to stories that reinforce their already-established worldview. They’re less interested in transformation and more drawn to continuity, legacy, or values alignment. They’re not buying an escape. They’re investing in something that echoes who they already believe themselves to be.

Build the Brand Right, Before You Sell the Dream


Ultimately, you can’t afford to lump every buyer into the same marketing strategy.

Aspirational and affluent buyers live in different psychological ecosystems, and if your pitch doesn’t reflect that, you’re either over-promising or underwhelming. You have to listen to what each group truly wants to feel, not just what they want to own. One’s chasing elevation, the other is protecting identity. Learn the difference, tailor your message, and your brand won’t just be heard.

It WILL be remembered.

Moving it’s a wonderful thing

So we’re back!

Real talk for a second.

Crazy thing happened to me, my husband and I, on the West Coast. We were stalked, racially profiled, slurred, and harassed to the point of moving. It was A lot, I won’t get into.

(Feel free to ask questions in the comments)

It was hard to write. Keep up with fashion, and do what I love. Sad, depressing and couldn’t wait to leave.

Now for the good stuff.

We had the most beautiful Amtrak ride across country

A bit of a bumpy ride for the first half but from Chicago to Penn station was a dream. Anyone who say coming into New York doesn’t leave you tired and exhausted, doesn’t know what it like to get into NYC.

Coming into town, watch yourself, get help from an Amtrak employee and get yourself an Uber, Lyft, or Taxi ASAP. It’s not just for safety, it’s because you’ll miss this.

Our driver, Carlos was the best guy. Well absolutely drive with him again. We’ve finally landed in the nicest destination with best place to stay. And I’m here during NYFW!!!

Let me tell you people in NY can be brutal, tough, and you gotta watch back. New Yorks are also, honest, direct, and they love to tawk. My kinda place.

My advice for those “considering” moving. Do it. You will never have the right finances, or planning, etc. Plainly put, if you hate where you live, get your ass out the door, great things are waiting for you.

No matter how tough it is.😉

Valentines Day gifts for her; bags and purses edit!

Valentines Day…..is COMING!!!! Oh no!

We all have that last minute moment where we need to gift on Valentines Day. You could be in a couple, and loving your SO (Significant Other). Maybe you want to impress someone. For those who are hating the dreaded day;

TREAT YOURSELF!!!!

Here’s How;

People always need extra storage on the go. Backpacks and wallets being our primary need for storage got me thinking. What are some of the best, well-made, budget friendly options out there?

Using a budget of $250 and under I looked at some of my favorite websites to see what was available. Always looking for a good buy, as a stylist

From the West to the East here are my favorites.

Coach Charter Backpack blue $247.50 was $495

O-M-G!

Pro is the storage, the color, and the slashed price. Coach is not expensive, but they are not cheap either. Pro is the price and cool look, also Coach.

Con is that it’s still just scraping budget of $250. With room, and style like that, I’ll make allowances. EDIT: Comes only in Black, and NOW fully customizable buttons, pockets etc.

Let’s talk about this cute little half flap wallet.

Coach half flap wallet with chain $95

This captivated me with its cuteness. Pro is the gold and cream look which goes with everything. Day to night, work to lay. The chain is detachable which is a major pro incase I want to put it in my purse or tote. Con, snap does not zipper, too easy to get into, by not me. Also coin spillage!! I can say the one thing this won’t go with is red carpet or club nights. More colors please!!!

Back to backpacks. Dagne Dover is hands down one of my favorite companies ever. They make super storage look chic, and this backpack is all about that.

Dagne Dover Dakota Backpack violet $139 was $185

On Sale!! My favorite two words.

 This backpack is ready to go. Neoprene, with a Repreve shoe/dust bag inside. This is a sturdy backpack for all ages, sizes, and treks. Net pockets are a bonus. As always with Dagne Dover, 100% Vegan. This helps the environment, and again, is on sale for a decent price. Con is neoprene which can look a little frumpy design wise. But…. moving on to some other cool eco style.

Their Pink Organic Cotton Zebra Wallet for Credit cards!!!!

Dagne Dover Skye essentials pouch in zebra pink wallet $25 was $35

Couldya Die?? On sale for $25 dollars such a huge pro. Environmentally sound too! Another pro is space. Check this out.

Not short on space for all your change, dollars, credit cards and a few little extras, Dagne Dover never falls short.

Only con, is organic cotton, if you’re looking for something slicker. It does come in their harder canvas.

What about if you’re feeling more street diva and need something for all sorts of weather. I’m looking at you East coast.

DKNY Maya Backpack $188

 This is the DKNY Maya Backpack and she’s a beauty. At $188 she’s durable, will hold an extra sweater and pair of flats for fashion week. Extra pockets on the front and side for a cold brew coffee. Con, it is heavy, bulky, and frankly at $188, it’s not on sale. I love DKNY, but at 5’2, it’s just not the right backpack.

The DKNY Thomasina is what every girl who loves logos wants.

DKNY Thomasina Wallet on a string $69 was $78

It’s got a small wallet for your credit cards and comes with a small purse. I chose the cream and tan logo, but for nighttime they have it in black and gold. Equally yummy. On sale which is perfect for my pocketbook. Con? The little purse strings don’t detach like the Coach bag does. Somehow, I’ll live Overall, I have a favorite in each category. I’m living for the Coach blue backpack, the zebra cotton wallet from Dagne Dover, and the Thomasina from DKNY.  All these work for all the fashion season’s. It’s all about your personal choice. What are your favorites?

The new modern minimalism, in Fashion

or, why you should forget about cottage core.

Sorry I dead posted my page fashion fanatics. Covid kills the your writing drive. Now that I’m caught back up in the fashion industry, and have worked with the great folks at Fascinate Media and InStyle.com, it’s time to write about what I know best. FASHION!!

Fashion as an industry is changing, or has changed a LOT. We’re talking about a new modern minimalism vibe, mixed with intense bold color choices. Sustainability, upcycling and using deadstock.

About 1-2 years ago, not long after covid hit we need fanciful, easy clothing. Shift dresses, romantic puff sleeves, Laura Ashley farm flower prints were everywhere, even Target.

Cottagecore reigned supreme and we were thrown back into farms of yesteryear which was greeted with a lot of silly memes.

For a brief period in 2021, we hit the hard 2000s, fake looks, plastic surgery extremes, and silver eyeshadow with crop tops.

Thank God designers had enough of that. It then mutated back into a Punk grunge look. Look up Vivian Westwood, and 90s grunge. Think big boots, jeans, and heavy eyeliner.

Let’s talk about what is happening to fast fashion and runways now. Natural minimalism and COLOR!!!

Thom Browne NYC showed us patch of surrealist minimalism.

For the #MetGala Gucci created a dress out of deadstock for Billie Eilish.

Deadstock is material in bolts that have been used and are headed towards a landfill. Great choice Chanel Pre-Cruise Monte Carlo collection showed simple leisure. Red classic Chanel tweed in a smple suit. Classy, chic, comfortable. Perfect for hot summer in the city., and brunch at The Beekman.

Full of a modern vibe. Karolina Zmarlak, a Polish Designer, is bringing us upper eastside New York City minimalism. Outfits have been upcycled and you’d never know it from these clean minimalist looks.

SheIn has become a fast fashion giant. IFYKYK. A side effect of that is that it is heading straight to the landfills. Time to recycle, reoutfit, or alter to keep using. Tired of it, or forgot to return? Sell on Poshmark, or Mercari. We have to be conscious of our clothing.

2022 has been a year of change. Fashion has tossed the frump, for sleek and sexy minimalism. You don’t need throw away your cottagecore dresses. They are perfect for summer outings, but come fall it’s time to get back to looking les farm more charm. Cliché? Yes, and true.

Until our next adventure in couture. Heathyr

Time for a closet clearout, stylist or personal shopper? Contact me at Heathyrw@gmail.com

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

 

 

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

Beyonce and Balmain: A Coachella Love Affair #Beychella #Balmain

beyonces-coachella-balmain-costumes-are-concert-fashion-inspiration-for-every-great-performer

I am DEAD.

For those of us who were unable to attend Coachella this year (shut up, I hate my self too) Beyoncé proved that she IS EVERYTHING. Goddess, artist and fashionista supreme. Working her bey-otiful booty for 3 hours she pretty much swept the floor with all of us. This is the only time I will ever say this: I am shook.

I’m talking fashion. Yes, Beyoncé is amazing. Yes her performance was a once in a lifetime experience, but so was her insanely over the top outfits. I was floored by the amazing, never-ending, insane, over the top outfits by Olivier Rousteing’s Balmain.

Look at this and tell me you are not overwhelmed and want to happy cry.

These designs by the house of Balmain realized are beyond the beyond. The original sketches are surreal and show the work of the talent and imagination of a true artist. Realized, they are exemplary and enduring. Sorry Jay-Z you have competition. Beyonce and Balmain are truly, unforgettable.

Didn’t see Coachella but dying for your daily tidbit. Here is one of the only decent copies of the show circulating at the moment. Watch Beyoncé and Jay-Z kill “Deja-Vu” at Coachella.

Check out that outfit on Queen B. It’s just devastating.

Spring/Summer 2018 Trends: Bringing Back the 80’s

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(Photo of Stella McCartney SS 2018)

This Spring it’s all or nothing. A nod to the past has brought back defined shapes and a play on colors. Put away your floral’s and head to the stores to pick up your favorite look  with an 80’s flare. Shoulder pads are in and demure is out. These looks are soft but tough. Vintage, yet modern.

Classy ladies wear pastels;

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At Tom Ford, Gigi Hadid and other supermodels, are wearing pretty pastel pink and yellow. The bold splash of color teases the eye but doesn’t dominate the outfit. Other favorites on the runway consisted of baby blue and a pale or mint green. This season has a sweet statement, with light beauty makeup, a classic closed toe heel, glitterati sparkle, finishing off the look with a splash of color.

Mix and match with a dash of color yet not overpowering. Embrace the suit jacket and boxed shoulder. Skips the nudes and head for pastels. It’s an update, with a nod to the classics, and modern update.

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In the history of fashion the 1970s were all about nudes, browns, and stylistically very much about ruffles and loose clothing. In the mid 1980’s there was a huge backlash to the constant earth tones and relaxed style of clothing  and woman embraced striking color, square figures and streamlined looks. 1980’s inspired looks are full of bright colors, animal and cartoon prints, finding their niche on the runway and back into the fashion fold in 2018.

Color me pretty;

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(Versace SS 2018)

Spring/Summer brings color back to the fashion market. This season’s statement is all about the bold and beautiful.  Often seen on the runways of Moschino, The Blonds and jewelry designer Lynn Ban, extreme color is no longer a closet trend.

Seen on 2018’s Spring collection’s we are embracing the adventurous. Animal prints, crazy cartoons, hot pink and orange, electric blues, these have come back in a totally eclipsing way. It’s time to embrace the 80’s colors but instead of being over-sized, mixing and matching, keep your outfit a focused and fearless outline. Bust out your leopard, zebra and giraffe prints. The 80’s are roaring and it’s time you caught up.

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(Photo LA Times)

Having lived through the 80’s as a child, I missed this playful era of fashion. It means dusting off a dated era and adding an update that makes gives it a contemporary look. Looks that are simplistic, yet eye catching in their statement. Shoulder pads are making a comeback the right way this time, and print’s with color are inspiring and acceptable again. Streamlining your look makes it easy to find an outfit in your closet, no more messy mix and match. Floral’s and 90’s inspired grunge, have given way to much stronger use of colors, even in pastel.

Color, no matter how you wear it is in, and the 1980’s style has a very strong foothold.

It’s a Jolly old time to shop for gifts. DO’s and Don’ts for Buying for you special someone.

(This was an article I wrote for someone else. but was never published.

I do hope you enjoy my gift guide)

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It’s the Holidays! Trying to find a gift for your significant other today is extremely difficult. Gift guides are everywhere. There is a great deal information out there and what to buy for your significant other, it becomes a ‘job’. According to figures derived from a national survey completed by the HuffPost, the average couple spend up to $300 on their partner.  Here are 3 tips for taking a daunting project, and making it easy to do;

Do’s

  1. Make it from the heart. Always think about the person first. It’s not about what they need, it’s about who they are. Don’t buy an impersonal gift.

 

  1. Customized gifts for your significant other makes people happy. Every girl loves jewelry. Or get a customized watch or cufflinks for him. If you are married get your rings engraved to commemorate a special moment you shared.

 

  1. Experiences mean more to people than things often do. Want to really surprise your love? Get tickets to Paris. Go hot air ballooning in Napa. Or just go simple and local. A 15 minute  romantic walk alone with your hunny during the holidays madness. An experience,  like no other,  means you love them AND want to spend time with them.

There are lots of right gifts to buy for your special someone, but what about the wrong? This leaves the problem of finding what you want.

Stay away from boring basics.  Instead, put a gift card from her favorite store under the tree with card telling her you will take her shopping. Perfume and lingerie bought by you for her can be difficult to get right. Why not, make her own custom perfume at a perfumery. Ask the sales girl for help to get it just right. If you want to get lingerie, don’t go low end. Try La Perla or Cosabella for great lingerie that fits. It’s available online, and I promise you won’t be disappointed.

For him, tie’s, socks and tools are a huge no-no. There are better ways to say, “I love you”. In today’s market, boys want toys.  If you are unsure what to buy him, try nice clothing. A custom tailoring appointment for your favorite business man, buying him custom jeans, even shoes.  Men in the U.S. spent $26.2 billion on footwear in 2016, an increase of $2.4 billion since 2014, the Boston Globe reported. There is a serious market for shoe’s and it’s the one thing you know he will he love. Often the best policy is to ask what they want. They may just answer you.

The best holiday gift you can give your significant other?  Listen to what they say, what makes them truly happy and seeing them smile.

HAPPY SHOPPING!

Glass Magazine Chanel Editorial – Summer 2017

What do we love? Chanel. Who else do we love? Glass Magazine. Why?

Recently I have been making friends with the people over at Glass Magazine. By friends, I actually mean Facebook and Instagram friends. This of course will be remedied by me being awesome in their proximity and vice versa. Life goals people.

I’m especially enjoying the work of the Stylist, who works with Glass regularly, Katie Felstead. She is genius and makes everything from modern, edginess too romantic styles look brilliant. You know I don’t give accolades to other Stylist’s unless they are balls out amazing.

Back to this amazing editorial. Chanel is one of those amazing labels that every country understands. Say Chanel anywhere in the world (except maybe the deep amazon, though maybe there too) and it’s recognized as a brand with integrity, quality that costs big bucks.

Glass Magazine produced a wonderful Chanel editorial shoot that’s soft, beautiful and sexy. Giving us the sense of a gentle and delicate Chanel woman.

I hope you enjoy this as much as I did.

PHOTOGRAPHER / TURKINA FASO
STYLIST / KATIE FELSTEAD
MODEL / SARA DIJKINK @ Premier
HAIR / PAUL DONOVAN
MAKE UP / PORSCHE POON
MANICURE / NICKIE RHODES-HILL
PHOTOGRAPHY ASSISTANT / PASCAL HUBNER
CASTING / PAUL ISAAC

Pulman hotel / London 2017

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Vogue Brasils ‘Josephine’ brings sexy colors to this month’s issue!

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I like to see diversity in fashion. More than anything, I like to see expressive artist/designers bringing  a little crazy. This months ‘Josephine’ editorial is just that. It’s it’s got a whole lotta va-va-voom and some serious, cha-cha.

My favorite part? FIERCE COLOR!!! It’s summer and we all want to bring the color out of the closet, and get inspired. This vivid imagery and emotion made me feel THAT INTENSITY. I must say, this is the beginning of a love affair. A love affair with Vogue Brasil.

 

 

 

Wildfox Summer 2017, model Lauren de Graaf, shot by Mark Hunter

Hooray it’s summer! That means fabulous clothes, tons of sun and fabulous editorials. I was thing of something very ‘artistique’, but then I realized not all editorials need to be have to be mind blowing, sometimes you just want to have something simple, and gorgeous.

With that I give a sexy, fun, frolicking editorial from are friends over at Wildfox.

Known for their flirty, simple style Wildfox has always been a West Coast favorite. Their dresses in this editorial are light and flowery, their shirts make me want to wear them. In other words a wardrobe must have. They are my summer clothing staple, and I must have the entire collection. Excuse me while go shopping….

Here’s Lauren de Graaf giving us full on Wildfox girl!

ELLE UK June 2017 Lindsey Wixson by Gilles Bensimon

I LOVE this girl. Lindsey Wixson is not only one hell of a model, but a fighter for justice and the earth.

She’s also a current muse of Karl Lagerfeld (Chanel in case you’ve been sleeping) and is not only a great editorial model, but really tall, and rocks the runways. She’s infamous for her cute little tooth gap in the front and her ‘bee-stung lips’.

Now that I’ve given you her accolades, how about I give you the editorial? I loves Gilles Bensimon’s work. Truly, he’s a genius. Here he captures Lindsay in her favorite environment, nature.