Confirmed! Lana Del Rey New Face of H&M 2012/2013 Line

I cannot hide my love of Lana Del Rey. I am enamored with her music and she is a rocking beauty. Heck she even snagged the March 2012 cover of Vogue UK.

Well, on the 17th H&M OFFICIALLY released a PR statement that they have confirmed her as the new face of H&M’s 2012/2013 Fall/Winter line.

“We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice,” said H&M PR manager Chloe Bowers. “We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette.”

Agreed Chloe and damn good choice. Lana Del Rey is the sort of vamp women love and admire. Sultry and such a vixen we send HUGE congrats.

All we ask Lana darling is quit with the plastic surgery. You don’t need it and that lip augmentation, soooooo botched.

Stay pretty Miss Del Rey. We’re hooked on you. H&M made a brilliant choice.

Let’s make her our ‘National Anthem’.

and on that note