Tag Archives: style

Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

Update on TRENDY/MII Stylist conference and workshop for March 28th and 29th #LAEvents #StylistDiaries #Stylist #HowTo with @KieraRenee @eburnsprepjerks @Heathyrwolfe

Heathyr Flyer

On March 29th at 3pm learn the business from celebrity stylists @eburnsprepjerks @heathyrwolfe
Then head back to the trendymii booth to enjoy free samples of Cleen Juice! Along with a meet and greet from @happypillsmusic

Media coverage: The LA Fashion and Incline Magazine

RSVP TO: Trendymii@gmail.com

Brought to you by Fabric Fashion Show

Cyber Monday presents ‘Cherry Punk’ from Sonia Rykiel for Christmas line. #Hotness #HanneOdiel

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I love a gorgeous model. I love Editorial videos.

Most of all, I L-O-V-E Christmas.

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Not Me, but I would like to thank the girl who took this.

Apparently so does Sonya Rykiel. Presenting hot Belgium model Hanne Gaby Odiele, Sonya Rykiel brings us a very ‘Cherry Punk’ Christmas in this short editorial viddy.

I love that designers are getting not so pretty with it and getting kinda punky. Let’s hope we see more of this, a la Cara Delevigne.

Eric Benet New Video on Fashion Evolution “Music meets Style’ #Music #Fashion #Mens #Timeless

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Streetwear may be a the new black but Men’s fashion, in my eyes, will always be about timeless, key pieces and classic style. The fedora will be forever classy, the tie and bow-tie represent class and can be chosen to show personality, and the classic three-piece suit will always be the ultimate in being a dapper don.

Eric Benet is an amazing musician with a vision. He is also a believer in timeless fashion and style. So much that he took his vision a step further to make a new, amazing video called ‘Music Meets Style’ (just released on Esquire.com).

Filmed at The Brooklyn Circus, a high-end menswear store in New York, Eric included such style and fashion writer as Dapper Lou  of www.dapperlou.com, pop critic / writer Miles Marshall Lewis of EBONY.com, KJohn (KJohn La Soul), co-creators of Stuff Fly People Like Rae Holliday & Gabe, as well as Rog Walker of Huffington Post.

With a mesh of spoken word, sound and vision, Eric illustrates how his personal style has evolved and what it means to him. Creating a masterpiece of what timeless fashion is with song only creates beauty, and this video is just that. Well played Eric Benet, well-played.

Mr. Black LA, ass less chaps optional

Hollywood is the land of dreams, nightmares and all surreal and plastic things coming to life. We are a land of living dolls and beauty queens. If you mix the VIP nightlife, add a dash of make up queen and some really good music you get Mr. Black LA.

I have to give endless amounts of props to Luke Nero. It’s his baby. He started it in NYC and made a seamless transition to LA. I am happy to say this is one of the only free clubs in Hollywood, is at the LUSH club Bardot, has an open vodka bar from 9:30-10:30pm (sorry it’s 21+ kids) and has waiters…in ass less chaps.

Why it took me this long to go I will never know, but thankfully my friend, and resident DJ Josh Peace got me to go. He is a king amongst men and his sets are professional, well mixed (how many DJs do not know what they fade slider is?!!) and he’s a great guy.

The crowd is a perfect mix of drag queens, make up queens, gays, straights, rockers, Lenora Claire, Luke Nero, art geeks and the just plain normal. For this reason I got fabulously dressed up in my Adolfo Sanchez spike hat, my Toxic Vision Corset and the biggest heels I could find.

During my night I got compliments, picked up and twirled by a gorgeous 20 something, flirted with by boys, girls and talked to a completely interesting and diverse crowd of club goers.

When I had to leave early, the dance floor was packed and  it was difficult to get out the door.  I said a sad goodbye to Josh Peace who was playing and amazing set and was in the ‘DJ Zone’. we said a sad good-bye to the nice ass less waiter with mickey mouse ears and headed out for the walk home. (Don’t drink and drive please)

Will I go back? Absolutely. Tuesday nights are now reserved. If you want to find me I will be dancing the night away at Mr. Black’s LA at Bardot in Hollywood. Luke Nero has created the perfect club to get your freaky geek on. No matter what you are looking for it’s there. Just be careful what you ask for. You will definitely get it.

Mr. Black LA is every Tuesday, 21+ at Bardot (btwn Hollywood Blvd/Yucca on Vine St.)

1737 North Vine Street  Hollywood, CA 90028

(323) 462-1307