Category Archives: Men’s

Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

It’s a Jolly old time to shop for gifts. DO’s and Don’ts for Buying for you special someone.

(This was an article I wrote for someone else. but was never published.

I do hope you enjoy my gift guide)

great-gift-buying-advice

It’s the Holidays! Trying to find a gift for your significant other today is extremely difficult. Gift guides are everywhere. There is a great deal information out there and what to buy for your significant other, it becomes a ‘job’. According to figures derived from a national survey completed by the HuffPost, the average couple spend up to $300 on their partner.  Here are 3 tips for taking a daunting project, and making it easy to do;

Do’s

  1. Make it from the heart. Always think about the person first. It’s not about what they need, it’s about who they are. Don’t buy an impersonal gift.

 

  1. Customized gifts for your significant other makes people happy. Every girl loves jewelry. Or get a customized watch or cufflinks for him. If you are married get your rings engraved to commemorate a special moment you shared.

 

  1. Experiences mean more to people than things often do. Want to really surprise your love? Get tickets to Paris. Go hot air ballooning in Napa. Or just go simple and local. A 15 minute  romantic walk alone with your hunny during the holidays madness. An experience,  like no other,  means you love them AND want to spend time with them.

There are lots of right gifts to buy for your special someone, but what about the wrong? This leaves the problem of finding what you want.

Stay away from boring basics.  Instead, put a gift card from her favorite store under the tree with card telling her you will take her shopping. Perfume and lingerie bought by you for her can be difficult to get right. Why not, make her own custom perfume at a perfumery. Ask the sales girl for help to get it just right. If you want to get lingerie, don’t go low end. Try La Perla or Cosabella for great lingerie that fits. It’s available online, and I promise you won’t be disappointed.

For him, tie’s, socks and tools are a huge no-no. There are better ways to say, “I love you”. In today’s market, boys want toys.  If you are unsure what to buy him, try nice clothing. A custom tailoring appointment for your favorite business man, buying him custom jeans, even shoes.  Men in the U.S. spent $26.2 billion on footwear in 2016, an increase of $2.4 billion since 2014, the Boston Globe reported. There is a serious market for shoe’s and it’s the one thing you know he will he love. Often the best policy is to ask what they want. They may just answer you.

The best holiday gift you can give your significant other?  Listen to what they say, what makes them truly happy and seeing them smile.

HAPPY SHOPPING!

Hollyrod Foundation Design Care 2015 #StylistDiaries #20Models #Charity #AutismAwareness

I’ve ditched all my vices these days in favor of becoming an adrenaline junkie. There is nothing more exhilarating in my life than being thrown into an extreme situation. I live for it. That’swhy when I get offered a 20 model fashion show, I can NEVER say no.

When I was asked to help out with the amazing yearly Hollyrod Foundation Designcare 2015 event to tap a quality designer I said yes. In the past they have worked with fashion superstars such as Naem Khan and Emmauel Ungaro. Finding a fit in Los Angeles would be difficult but not impossible. I have great connections, and know even better designers. I tapped the stunningly talented Adolfo Sanchez and within 24 hours he and the amazing , Holly Peete Robinson and Hollyrod Foundation were working together.

adolfoandI

Backstage Army, Adolfo Sanchez and I

 

Once you commit and find someone that is high caliber to a charity event this size things get out of control. First you get the designer, than you get tapped to help, than you are the Key Stylist for 20 models, in 20 looks with two personal assistants. The models were gorgeous, the dresses were beautiful, and made me remember why I got in this business 8+ years ago, and the cause was worth working for.

 

Backstage was small but we managed to get all the girls in their dresses and looking stunning. All the headpieces, crowns, etc were provided by the lovely Fiori Couture. She makes the most magical fantasy pieces of couture you have ever seen.

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nadinemermaid

Model Natalie in Fiori Couture crown and corset.

 

Chaz Dean Studio provided Hair and make up s our girls looked professionaly made over. Backstage was cramped but we managed to get everyone in their dresses, head dresses with matching accessories.

This is backstage;

We even had fresh flowers thanks to @VSanchezFlowers from Orange county.

Believe it or not this hot mess turns into the most beautiful, and well coordinated show you have ever seen. This is what we managed.

finalerunway

Overall this was a fantastic event to be part of. I got to be head/Key Stylist, had amazing assistants and co-workers .

HUGE thanks to Traci May Wagner for taking over backstage, she is an OG industry professional who works around the world and I was lucky to have her.

Check out May Wagner PR

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Marie Bargas and Drea Johnson for helping me. Dressing models in dresses with 15-foot trains is no joke.

Drea, Marie and I in our dressing room.

Drea, Marie and I in our dressing room.

 

Special thanks to the Hollyrod Foundation for including me in their event. They are amazingly professional, and they are doing their part to help educate families and children with Autism and give them the tools they need to to be strong, and overcome adversity and learning disability.

Check out the Hollyrod Foundation, by clicking below, and donate whatever you can to this fabulous cause. Or go to http://www.hollyrod.org/ to learn more.

Hoolyrod and holly

Holly Peete and the Hollyrod Organization

@ShaundRoss, Menswear for #PFW and Models.com daily #MDCGram

It’s summer and it’s time to beat the heat inside with some gorgeous video of pretty people. Today my gorgeous model of the moment is Shaun D Ross. Everyone knows his face from videos with superstars like Beyonce and Katy Perry, an of course, the runway. He’s everywhere. However it’s always smart to familiarize yourself and out a name to a face. Courtesy of KLOSS Films and Models.com we have our local Angeleno alien, Shaun, working the editorial again, this time in DTLA looking chic in these vignettes;

KLOSS FILMS SHOOTS A FIVE-PART SERIES CAPTURING SPONTANEOUS VIGNETTES OF SOME OF THE MOST IN DEMAND MODELS OF NOW.

 

http://models.com/mdx/mdcgram-shaun-ross/

Versace New Shirt is Stolen From L.A. Artist KESH x American Apparel Design #KESH #VERSACE #Plagiarism #BadForm

Call it a case of fashion imitating art in the worst way possible. Yesterday artist KESH found out that Versace had been plagiarizing her shirt/art, and selling it for bank to millions at high-priced Selfride’s for an over-priced $650. Turns out it’s a rip-off of an incredibly famous shirt by local L.A. artist KESH that was a collaboration in 2013 that retailed for $50.

KeshxAA

KESH X American Apparel 2013 on left, Versace ‘Medusa’ on right.

Ouch!

KESH had created a line with American Apparel in 2013. Internationally renowned for her collection with American Apparel in 2013, KESH went on tour for her collection with American Apparel, the line that sold out in a matter of weeks, and was a celebrity favorite.

According to publicist Sydney Reising;

The collection was extremely well received and sold out almost instantly as a result of the support ranging from models such as Cara Delevingne and Jourdan Dunn (both were frequently seen in multiple pieces from the collaboration), to musicians like Jessie J and Wiz Khalifa, and K-POP stars 2NE1 and G-Dragon

The capsule was sold in American Apparel flagship stores around the world, from Tokyo to Berlin to New York. The artist traveled the globe to celebrate in stores worldwide with fans as the collection debuted. 

This looks like a slam dunk case for artist KESH. Not only are the similarities in product plagiarism but the original AA  x KESH Tee was photographed all over the internet by celebrities wearing it. Celebrities are even coming out in favor of the KESH line by instagramming themselves in the famous shirt.

Look’s like not only is the house of Versace looking at a lawsuit. Artist KESH is just devastated. KESH spoke with New York Magazine’s The Cut earlier today:

“I have always had a deep admiration for Versace. It’s an iconic brand that has stood the test of time. I am deeply disappointed in this. This is not only artwork from a show that took me two years to develop and create. It is not only artwork from a collection that I created for American Apparel to provide something affordable and accessible to supporters of my work. But this is also my face! I can’t understand how something like this could happen.”

Over here at HeathyrWolfe.com we support artists of all kinds but never support liars and cheaters. The house of Versace is fabulous, they don’t need to be stealing from hard-working artists. Why not just hire KESH? KESH is well-known for her work and has been featured in publications including; Elle, Cool Hunting, Vogue, i-D, LA Weekly, and WAD. The artist is known for her loyal fan base that includes Kayne West, Theophilus London, Jeremy Scott, Cara Delevingne, Azealia Banks and Prince.

I’m proud to say this is not slowing KESH down. She’s working on products that include not just visuals but music incorporate as well.

Want to learn more about this talented woman?

Check out her social media below.

KESH
Additional #KESHxAmericanApparel collection images are available at:http://sydneyreising.com/KESH_X_AA/
Please direct all media inquiries related to the artist and the recently debuted KESH x American Apparel capsule collection to Sydney Reising.

Update on TRENDY/MII Stylist conference and workshop for March 28th and 29th #LAEvents #StylistDiaries #Stylist #HowTo with @KieraRenee @eburnsprepjerks @Heathyrwolfe

Heathyr Flyer

On March 29th at 3pm learn the business from celebrity stylists @eburnsprepjerks @heathyrwolfe
Then head back to the trendymii booth to enjoy free samples of Cleen Juice! Along with a meet and greet from @happypillsmusic

Media coverage: The LA Fashion and Incline Magazine

RSVP TO: Trendymii@gmail.com

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