Tag Archives: Trend

Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

Spring/Summer 2018 Trends: Bringing Back the 80’s

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(Photo of Stella McCartney SS 2018)

This Spring it’s all or nothing. A nod to the past has brought back defined shapes and a play on colors. Put away your floral’s and head to the stores to pick up your favorite look  with an 80’s flare. Shoulder pads are in and demure is out. These looks are soft but tough. Vintage, yet modern.

Classy ladies wear pastels;

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At Tom Ford, Gigi Hadid and other supermodels, are wearing pretty pastel pink and yellow. The bold splash of color teases the eye but doesn’t dominate the outfit. Other favorites on the runway consisted of baby blue and a pale or mint green. This season has a sweet statement, with light beauty makeup, a classic closed toe heel, glitterati sparkle, finishing off the look with a splash of color.

Mix and match with a dash of color yet not overpowering. Embrace the suit jacket and boxed shoulder. Skips the nudes and head for pastels. It’s an update, with a nod to the classics, and modern update.

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In the history of fashion the 1970s were all about nudes, browns, and stylistically very much about ruffles and loose clothing. In the mid 1980’s there was a huge backlash to the constant earth tones and relaxed style of clothing  and woman embraced striking color, square figures and streamlined looks. 1980’s inspired looks are full of bright colors, animal and cartoon prints, finding their niche on the runway and back into the fashion fold in 2018.

Color me pretty;

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(Versace SS 2018)

Spring/Summer brings color back to the fashion market. This season’s statement is all about the bold and beautiful.  Often seen on the runways of Moschino, The Blonds and jewelry designer Lynn Ban, extreme color is no longer a closet trend.

Seen on 2018’s Spring collection’s we are embracing the adventurous. Animal prints, crazy cartoons, hot pink and orange, electric blues, these have come back in a totally eclipsing way. It’s time to embrace the 80’s colors but instead of being over-sized, mixing and matching, keep your outfit a focused and fearless outline. Bust out your leopard, zebra and giraffe prints. The 80’s are roaring and it’s time you caught up.

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(Photo LA Times)

Having lived through the 80’s as a child, I missed this playful era of fashion. It means dusting off a dated era and adding an update that makes gives it a contemporary look. Looks that are simplistic, yet eye catching in their statement. Shoulder pads are making a comeback the right way this time, and print’s with color are inspiring and acceptable again. Streamlining your look makes it easy to find an outfit in your closet, no more messy mix and match. Floral’s and 90’s inspired grunge, have given way to much stronger use of colors, even in pastel.

Color, no matter how you wear it is in, and the 1980’s style has a very strong foothold.

Rihanna for MAC Viva Glam II Going #Green #NewColors #Budgetista (@MacMakeUpDaily @Rihanna)

One of the few celebrities a la songstress I am enjoying these days is Rihanna. She has been up, down, fought the nipple censorship on Instagram and got past the foolishness that was Chris Brown. She has made waves in Fashion, both good and bad and then good again. She is pretty much done more in her early twenties than most achieve in lifetime and is bold as F**K.

Riri’s latest amazing campaign with MAC VIVA GLAM is just that.

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Not only does she look stunning and the subtext of an all green Rihanna MAC Viva Glam Campaign, is not lost on us (4:20 much?). It screams Rihanna, being over the top, without looking too Nicki Minaj. This collaboration truly is proving that Rihanna is full of win, and knows how to work it like no other bitch in the industry (Except Queen B).

 

As awesome as Rihanna is working it, let’s get back to the VIVA GLAM make up for a second.

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The new colors have a little tang of retro coming in an icy purple, leaving you frosty sexy. This grape color makes us at Heathyrwolfe.com, want to lick our own lips. I swear I saw this color all over the 70’s and resurfaced in 90’s. In fact I think I had this color at one point and used it to the nub.

MAC is keeping it affordable ranging between $16-18 dollars, so if you feel like getting your sexy on this is the color. Problem? Yes there is. This sexy ass tube of gorgeous doesn’t come out until October/September, which means we have to bide our time using Lipglass for the rest of the summer.

Get primed for fall and prepare your Paypal. This color will be everywhere and you want to be the first in line to get it. Added Bonus?

All profits go to helping women and children living with and affected by HIV/AIDS.

 

In case you’ve been living in a cave, #Beyonce dropped #FlawlessRemix with #NickiMinaj

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In case you have been hiking Mt. Kilimanjaro, or perhaps living in cave, awesome popular music just dropped.

Beyoncé, Queen of Quite A Lot, and Nicki Minaj, girl with Quite A Lot of Booty collaborated. And it was awesome. Addressing the Solange elevator debacle and good ‘ol haters, these two hot hip hop songstress’ brought the best case of illz I have had in a while.

Listen to the original on her site below…

Beyonce – Flawless ft. Nicki Minaj

Or click the Youtube below

 

How to Satisfy Your ‘Beautiful Addiction’ #StreetStyle #Hot #New

If there is one thing I know, and love, it’s street style. We Angelenos pride ourselves on making mad, sexy street wear for divas who know how to bring it.  The other thing I know is that women know clothes, and know we have the ultimate label to satisfy out ‘Beautiful Addiction’.

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Now that I have your attention let’s talk shop, or shopping.

‘Beautiful Addiction’ is the very saucy and multi-faceted collection by CEO and designer Sheila Marie of Sheiki Jeans. After years of dressing sexy celebs like Aubrey O’ Day and Kendra Wilkinson, Sheila has created this amazing new line. Welcome to the sexy line for street style, ‘Beautiful Addiction’.

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Split into three categories, for the discriminating shopper, you can shop the collections ‘Tribal, Electric and Serenity’. ‘Beautiful Addiction’ has everything from Coachella cool to OzFest awesome.

Even cooler fact. Sheila makes every piece of clothing ecologically sustainable. What does that mean? Beautiful Addiction uses fabric derived from eco-friendly resources, and her company motto is: Reduce, Reuse and Recycle sooooo, this collection is a no-guilt buy!

Beautiful Addiction just released their sexy, and very edgy, Spring/Summer 2014 collection. Their collection consists of edgy printed leggings and maxi skirts, with coordinating crop tops and hoodies. That way you can mix and match as the Polar Vortex melts into sexy sun.  It’s time to shop for a new wardrobe that shows off that HOT gym body you’ve been hiding all winter.

Let’s satisfy your Beautiful Addiction ladies! Click any of the pictures and shop Beautiful Addiction clothing NOW!!

(Also don’t forget to follow their instagram at http://instagram.com/beautiaddiction)

maxi dress and skirt

Holiday Gift Guide! Do Not Resuscitate! #DNRBrands #BadAss #AlternaGuide #WhatYouWANT

Around the holiday season, I get e-mailed product information and great ‘stuff’ for gift guides. Occasionally I’m interested. Sometimes, if it is really good, I’m hit with a retail whack attack. This is one of those times.

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Welcome to the awesomeness that is ‘DNR Brand’, or ‘Do Not Resuscitate’. The name alone get’s my inner grrr-girl going. It has enough bad ass product that it tickles my weird. I have an inner need to watch ‘Walking Dead’ and vampire movies about throat ripping beasts that don’t twinkle. This girl doesn’t just do Gaultier, she does gore.

Working both the yin and yang of lifestyle and fashion, I get to see some amazing art. This shirt, labeled ‘Cyborg West’, blew me away. No bad pun intended.

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Seriously epic want.

With most companies, a t-shirt selections tries to prove their true worth in ‘horror a la Hell’s Angels’ style. So…you have some chick in a bikini with a gun on a tee. Boo yah yah, who cares?

At DNR they seem to understand that this is not just boring, but can be fixed. With this hot image called ‘Cyberlesque’.

Destin Pfaff and Rachel Federoff, Millionaire Matchmaker (1)

 

 

 

 

 

 

 

 

 

Ha ha! Made you look. And you liked it.

I know that shirt’s can get bulky and some dude’s and chick’s don’t feel the clothing love. Often you may not know their size, and not everyone is a big fan of clothing.

For the discriminating friends and family in your life DNR Brands has a wide array of very cool, and original jewelry.

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Personal Favorite: Gun Bracelet. It’s for EVERYONE!!

We’ve pretty much established that DNR Brands is the place to buy for your alternative, gothicly-hip, twisted, weird, ‘Nightmare Before Xmas’ loving friends. Or your high end, couture, uber chic fashion clientele. I know personally I will be buying my ‘personal, it’s all about me’ gift here. (You can buy it for me *hint hint*)

Still riding the metro rail of unsure? Well, then you have forced me to name drop. The creative minds behind this are none other than (cheesy drum roll) Destin Pfaff and Rachel Federoff.

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They are the mad genius, entrepreneurs who ran ‘Matchmaker Millionaire (yes ran, don’t get it twisted) and produced the sheer, bloody genius ‘Sushi Girl’.

This is a gift guide so you can click any link and it will take you to your retail needs. What are you waiting for? Shop you silly, belated, Christmas/Holiday shopper!

DnR has what you want.

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Cyber Monday presents ‘Cherry Punk’ from Sonia Rykiel for Christmas line. #Hotness #HanneOdiel

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I love a gorgeous model. I love Editorial videos.

Most of all, I L-O-V-E Christmas.

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Not Me, but I would like to thank the girl who took this.

Apparently so does Sonya Rykiel. Presenting hot Belgium model Hanne Gaby Odiele, Sonya Rykiel brings us a very ‘Cherry Punk’ Christmas in this short editorial viddy.

I love that designers are getting not so pretty with it and getting kinda punky. Let’s hope we see more of this, a la Cara Delevigne.

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