Category Archives: New York

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

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LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

Glass Magazine Chanel Editorial – Summer 2017

What do we love? Chanel. Who else do we love? Glass Magazine. Why?

Recently I have been making friends with the people over at Glass Magazine. By friends, I actually mean Facebook and Instagram friends. This of course will be remedied by me being awesome in their proximity and vice versa. Life goals people.

I’m especially enjoying the work of the Stylist, who works with Glass regularly, Katie Felstead. She is genius and makes everything from modern, edginess too romantic styles look brilliant. You know I don’t give accolades to other Stylist’s unless they are balls out amazing.

Back to this amazing editorial. Chanel is one of those amazing labels that every country understands. Say Chanel anywhere in the world (except maybe the deep amazon, though maybe there too) and it’s recognized as a brand with integrity, quality that costs big bucks.

Glass Magazine produced a wonderful Chanel editorial shoot that’s soft, beautiful and sexy. Giving us the sense of a gentle and delicate Chanel woman.

I hope you enjoy this as much as I did.

PHOTOGRAPHER / TURKINA FASO
STYLIST / KATIE FELSTEAD
MODEL / SARA DIJKINK @ Premier
HAIR / PAUL DONOVAN
MAKE UP / PORSCHE POON
MANICURE / NICKIE RHODES-HILL
PHOTOGRAPHY ASSISTANT / PASCAL HUBNER
CASTING / PAUL ISAAC

Pulman hotel / London 2017

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Taye Diggs as #Hedwig on Broadway

Hedwig and the Angry Itch is one of my all time top 10 movies I love, adore and sing along to like a truly skilled shower singer. This means I have a crap voice but LOVE everything to do with this movie so I will make you suffer anyway. This also means if you haven’t watched it, straight or part of our lovely LGBT community, you should.

It in fact is so good it has become a sold out show on Broadway. Even more amazing is the new lead Hedwig is our favorite, delicious piece of supermodel chocolate, Taye Diggs. And he’s owning it.

Her is the first press photo of Taye rocking the transvestite, with the angry inch, Hedwig.

taye-diggs as Hedwig

 

Work that ruby glitter Taye! We’re rooting for you to own this production!!

Dagne Dover it! Get Your Bag Fix On! Interview with Founder/CEO Melissa Mash #Totes #Accessories #MustHave #Spring #Summer #Fashionista #DagneDover

I’m starting a new trend and it’s called Dagne Dover-ing it. Chic, Classy and surprisingly functional I was sold at multi-pocket.

MY life is fast paced and, happily chaotic.

I am constantly on the lookout for a bag that is going to fit into my mad lifestyle. Between jumping around town to catch fashion shows and showing up to red carpet events my life, and fashion sense, doesn’t leave room for the function I need. My bags are pretty and small, but too small to fit a lipstick, phone, business cards and anything else. Maybe I’ll bring a huge tote which is a huge bag of chaos, and looks tacky when sitting front row. Not to mention there is no room at crowded fashion shows.

I am constantly cramming my Girls Scout arsenal in my purse and have nowhere to fit everything. Let’s add the discomfort of rifling through my bag for simple things like my make-up and biz info, and I am left with the thing every woman fights every day. A mess.

Welcome to the lovely land of Dagne Dover Bags.

logo_dagne_doverThe Perfect Bag for Every Occasion-    -

With a streamlined look this tote screams perfected Parisian street style with the added look of luxury. Coming in five colors (for now, see below) including Cork/Limon and Cork (perfect for summer beach trips) Dagne Dover covers your stylish needs.

 

I prefer timeless chic to something that screams, “I am trying to be trendy”. I also prefer functionality to a black hole of a bag. Dagne Dover just fixed that.

The AMAZING Dagne Dover tote, has so much organization, my O.C.D. is taking a vacation.

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Yes. Dagne Dover is victorious in the functional department. The outside is a sleek exterior. The inside, the same. Pockets for everything from your electronics to your girl goodies. Water bottle, check, keys, lip gloss, check, phone, laptop, accessories and I’m ready for a 7 day work week of 24/7 shows and networking.

Looking for a little more compact, budgetista friendly Dagne Dover item. Shop no more. Here, we have my personal favorite. A compact version of the tote, the Tiny Tote.

 

Six colors give you a chance to pick one that fits your personality and still carry your note or kindle in comfort.

Worried about security? The have a convenient zip top, (travel security!) and a wallet attached for your convenience so you can grab the train and not lose money, your metro pass or your phone.

Thanks to the lovely people at Barring Eyewear who connected us, I got a chance to catch up with, and interview the brilliant CEO and founder of Dagne Dover bags, Melissa Mash and ask a little about the foundation and creation of Dagne Dover.

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What inspired you to create Dagne Dover bags​?

During business school my friends and I were struggling to carry all of our daily essentials in a bag that made us feel perfectly put together. Before business school, I had worked at Coach both in NYC and London. While I was in London, I was in charge of introducing the Coach brand to Europe. While managing the first UK store, customers would come in daily looking for a bag that fit their laptops, water bottles, keys, wallets etc. Women’s on-the-go lives required a lot of organization in order to stay on top of their game, and there wasn’t a brand that was made for the modern woman who’s out from 7am until 10pm. I wanted to create that brand that women could count on every day — no matter the weather, no matter the occasion. I wanted to create a brand that was just as focused on the interior design as the exterior design. That’s how the idea for Dagne Dover was born.

Where did the name ‘Dagne Dover’ come from’?

Dagne is a Nordic word for “new dawn” and Dover is Jessy’s last name! We wanted Dagne Dover to be a new dawn for handbags — to change what women expect out of their handbags.

What styles does Dagne Dover come in and which one is your favorite (currently)?

The Tote, The Clutch-Wallet and The Tiny Tote. I LOVE The Tiny Tote! I’m really into minimalist living, so that has also trickled into my accessories of choice. I like being hands-free. However, The Tote is our best seller, and definitely solves women’s biggest handbag problems. It’s what gets the most attention by editors, bloggers, etc. — it’s great for school, work, travel — really everything!

What makes the Dagne Dover bag special and different(i.e. in your eyes)?

Smart internal functionality in a beautiful bag.

Absolute PERFECTION!

Tell us about the Dagne Dover bag line.

While I was introducing the Coach brand to Europe, I would speak with customers every day, and their call-outs were always the same — they wanted a bag with a laptop sleeve, water bottle holder, a place to hold their keys, wallet, work ID, etc. All of those were incorporated into our first prototypes. Additionally, we did a ton of market research early on to make sure that our totes were solving women’s needs. We surveyed and focus grouped over 1000 women and men to learn about people’s biggest handbag frustrations. We’re still creating styles to address those call-outs, so keep your eyes peeled! You can sign up here to be the first to know about new styles.

Dagne Dover is run by three highly ambitious woman, and I love that, how did you come together?

I started working on the business in January 2011. Later on that year, I was looking for a talented designer that “got” the aesthetic I wanted to create (but obviously didn’t have the skills to do!). I had heard of Jessy since she had won the Coach Accessories Design Competition in 2011, and after we worked together, I saw that she was the designer to bring the Dagne Dover brand to life.

I’ve known Deepa since 2007! She has a background in the more operational, financial end of retail from her time at Club Monaco. When she was in her first year at Wharton and I was in my second year, I was running focus groups, and Deepa was hooked. I knew she was going to be a fantastic fit based on her expertise and relationship with her.

How long have you been selling Dagne Dover? They seem to be in high demand.

Yes, we started our pre-sale in March 2013. Word-of-mouth demand for our bags was so high that we were sold out for months in 2014. We relaunched the site in August 2014 after we switched factories and were able to produce more bags than ever before.

As a stylist and editor I’m always on the go and currently tackling fashion week, what do you recommend I carry?

I absolutely recommend The Tiny Tote. It holds a lot more than meets the eye. You can put sunglasses, a camera, Kindle and more in it. It has three compartments for all your lip-gloss  and make up options! It comes with a cute little card case for all your cash, cards and ID, and the key strap is perfect so you never leave home without your keys! (Editors note, I always forget my keys unless they are strapped to me with a carabiner which is the height of tacky)It’s perfect for a stylist, editor, blogger, or anyone who loves a good brunch bag for the weekends.

I travel overseas to the UK and Europe often, do you have something for in the Dagne Dover line for international travel?

Yes! The Tote is fantastic for travel (it fits perfectly under the seat in front of you!) and The Clutch-Wallet is great for a keeping all your essentials easily accessible. There’s even a secret pocket perfect for your passport and boarding pass!

I’ve noticed Dagne Dover bags sell out quickly, Do you plan on restocking soon​? I need something I can carry for sanity, and Dagne Dover is one my ‘must buy’ list.

Yes! We are constantly trying to keep up with what our customers demand! We’ll be introducing new colors next month and more units of the cork that everyone loved so much. We’ll have more core colors available on our website this fall, so definitely keep an eye out for those!

Are you going to be introducing new bags to the line and expanding? I’d like to see more styles.

Oh yes. This is the year of color and new silhouettes. We’re launching a higher-end leather collection, in addition to a bunch of new silhouettes since that’s what our customers want! Stay tuned!

Thanks again Dagne Dover, we’re dying to get our Mini-Tote in limited edition turquoise. We just couldn’t help ourselves. This was the perfect item to help ease our lifestyle and make our outfits pop!

Want your own piece of Dagne Dover?

Click the logo below and check out their website!

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For Immediate Release: Glamour Fashion Week to Take Over International Runways in 2015-2016

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Glamour Fashion Week is the newest event in the fashion industry.  We are set to launch our first year on 2015.

Our goal is to set and accommodate a platform for our designers to show case they latest collection’s. We will be presenting, along with the designers, live performances, vendors, and events ensuring that Glamour Fashion Week will be an amazing event set for success.

Glamour Fashion Week will be a global event. We will start of in United States going through; New York, Miami, Atlanta, Austin, Las Vegas and Los Angeles. Then an international tour will take GFW through; Puerto Rico, Santo Domingo, Milan, Paris and ending in Dubai in 2016. GFW will be an all-inclusive package including airfare, food, hotel, lodging and transportation for certain international destinations. With packages like these, this tour will not only ensure Glamour Fashion Week an astronomical success, but also create many more years of Glamour Fashion Week in the future.

We have already collaborated with multiple media & entertainment companies. Working with the our director of GFW Richard Zacharakis is, EOTM Media Marketing, 809 Media Marketing, Dreams in Heels and Carla B PR. Their continued sponsorship and support will help make Glamour Fashion Week a monumental success.

Meet the directors of our fabulous Team; Producer and affiliate of RZ Promotions and head of Alaska Fashion Week  Dominick Liriano.

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Dominick has spent years on the fashion circuit producing AFW, and other events. Liriano created GFW stating, “I’ve been honored to helm Alaska Fashion Week for many years, but now it is time to dream bigger. Glamour Fashion Week is that dream.” To contact Mr. Liriano directly please e-mail: producer@glamourfashionweek.com

Our amazing Director Richard Zacharakis.

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Head of Glamour Fashion week and President of RZ Promotions: zacharakis@glamourfashionweek.com

Our dedicated Production crew will be here to answer any questions or concerns you may have as a designer, sponsor, entertainer, guest or vendor

Public Relations – Olga Maria: pr@glamourfashionweek.com

Press – Ernesto Tecco: tecco@glamourfashionweek.com

Hair and Make-Up – Kandace Denson: kandace@glamourfashionweek.com

Assistant Director – Heathyr Wolfe : heathyrw@gmail.com

Glamour Fashion Week will include a full-scale event that includes booths for vendors, a red carpet, sponsorship packages, a photo wall, multiple runways, multi-media views screens and more. Glamour Fashion Week will also be providing internationally renowned spokes models;

Angelica Guillen (Project Runway)

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Darling Moya

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And our international GFW contest winner Isjan Cortes

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For a list of the locations around the world, we are presenting Glamour Fashion Week check our website at, www.glamourfashionweek.com. Feel free to contact any of our representatives or find us, and like us at fb.com/glamourfashionweek.

Want to be part of Glamour Fashion Week? Feel free to contact us at info@glamourfashionweek.com.

http://www.GlamourFashionWeek.com

Trend Report #NYFW Baby Pinks, Blues and Bolds #Day5 #Trend #SS2015

Thank god for Style.com and their runway reporting. They report every collection, designer and runway worldwide and those of us in the industry would be lost without them. Especially when we are on the wrong side of the country during NYFW. But business is business and while I hustle and shake in LA (new products, events and interviews coming up) I still have my eye on Fashion Week’s around the world. You, my faithful reader’s, need to be in the know Otherwise there will be mayhem and fashionistas wandering the streets assuming Crocs, and the Kardashian’s are fashionable (gag).

Let’s get started;

This fashion week has been a bluster of basics and classic, romantic notions bring out baby pinks and icy blue to the runway. Chic silhouettes we saw with a touch of mad men, have turned to classic romantics and A-Line sporty outfits with a dash of sex.

Flowing figures and classic summer sexy hit DVF, aka, Diane Von Furstenburg. Diane is a great go to for classy and clean career wear. I highly recommend if you want to look top-notch A list fabulous for a job interview or day time event investing. Her clothing is always perfection.

DVF came through again on the SS 2015 runway. Relying on stripes and checked material adding length and volume created a work worthy collection with a little extra leg, and flare that came as a sexy surprise to her normally subdued dresses.

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Angeline Jolie has inspired a leggy look recently in gown’s and I completely approve.

Though many opted for orange this year DVF took to emerald bring and this stunning yellow on model Lais Ribeiro.

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Ending the show in true runway fashion, model Naomi Campbell finished the spring collection in this flurry of tulle boasting orange, bright pink and white in an empire waist-lined, babydoll dress.

NaomiDVFWell played Dian Von Furstenbeg.

Moving on to a personal favorite, Zac Posen. His collections always bring me back to embracing my sexy side and make me feel like a woman. His designs create a perfect figure on any woman and his use of textile is genius!

We find that this Spring/Summer season Posen’s simple, classical, feminine beauty reigned free with minimalist black’s and white.

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Adding the intensity of crimson orange to his collection Posen pair’s it with tight angle’s that create a thin and tall female form. Beauty fanatics, note the orange nail polish and lipstick Posen chose to feature on his models for dramatic flair.

ZacPosenOrangesuitAlekZac Posen continues to create the ideal of feminine grace in his collection by ending it with this beautiful gown fit for a queen in pure and simple white.

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Over at another NYFW favorit BCBG Max Azria chose a more floral and romantic feel with in his collection for Spring/Summer 2015. Fading from barely-there neutral pink to the palest of blues and back to pink again. BCBG Max Azria touched on an almost art nouveau feel with yards of flowing fabric.

BCBGblancapdillaA dash of floral mixed pink’s and blue’s on Miho Mijaljcic create’s a perfect mix of elegant for this maxi dress.

And back to baby blue…

BCBGMijoMihaljcic bcbgTayaErmoshkinaBCBGStashaYatchukThis Spring maxi dresses have dominated the runway, leaving skin bare with a combination of sheer panels, deep V’s and off the shoulder or one shoulder pieces. Glowingly graceful is taking hold with career women boasting tight silhouette’s and deep slit’s in their skirt’s and suits.

It’s all about adding a dash of sexy to your daily routine so if you thought of slacking on exercise this winter, fuggedaboutit. Skin is in, and we’re going girly.

Time to start shopping for those skinny and sporty dresses and skirts for next season. Leave the pants at home and don’t forget to pair some gold greens, yellows, pink and my personal favorite ORANGE in with your shopping. If you aren’t sure how to do color try adding a hint to your nails, lip color or accessories.

I’ll keep updating as we travel the runways around the world. Keep checking back for updates!

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