Category Archives: Trend

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

Taye Diggs as #Hedwig on Broadway

Hedwig and the Angry Itch is one of my all time top 10 movies I love, adore and sing along to like a truly skilled shower singer. This means I have a crap voice but LOVE everything to do with this movie so I will make you suffer anyway. This also means if you haven’t watched it, straight or part of our lovely LGBT community, you should.

It in fact is so good it has become a sold out show on Broadway. Even more amazing is the new lead Hedwig is our favorite, delicious piece of supermodel chocolate, Taye Diggs. And he’s owning it.

Her is the first press photo of Taye rocking the transvestite, with the angry inch, Hedwig.

taye-diggs as Hedwig

 

Work that ruby glitter Taye! We’re rooting for you to own this production!!

Kim Kardashian for Vogue Brazil Daily #VogueBrazil #KimKardashian #BlondAmbition

I am tired of a world where we are forcibly immersed in the world of the Kardashians. It’s boring and plastic and full of shameless selfies, and photo-shopped body parts. However every once in a while a photographer actually comes along and makes Kim look beautiful. Classic even. Which is what Vogue Brazil and Ellen Von Unwerth did in these shots of her.

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Kim’s cover for Vogue Brazil shot by the tremendously talented Ellen Von Unwerth, speaks to me in classic volumes of simple beauty.

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Reminiscent of the 70s, these photos are shot in more natural light then studio HMI’s (both were necessary), in such a way that Kim looks almost passable as a model, and less like a plasticine princess. Ellen cast her in a light that creates her looking like a late Monroe and 70’s pin-up porn girl. Simple elegance mixed with a dash of homegrown smut.

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Congratulations Ellen von Unwerth. Your talent shined in this editorial.

Oh and Kim looks nice too.

Britney Spears vs. Iggy Azalea ‘Pretty Girls’ #MusicVideo #Fail #80s #WTH

I want to declare my mad love for Iggy Azalea right now. Up to a point. This is that point.

, Los Angeles, CA - 04/9/2015 - Britney Spears and Iggy Azalea film a Music Video -PICTURED: Britney Spears and Iggy Azalea -PHOTO by: Vince Flores/startraksphoto.com -VIF32550 Editorial - Rights Managed Image - Please contact www.startraksphoto.com for licensing fee Startraks Photo New York, NY For licensing please call 212-414-9464 or email sales@startraksphoto.com Startraks Photo reserves the right to pursue unauthorized users of this image. If you violate our intellectual property you may be liable for actual damages, loss of income, and profits you derive from the use of this image, and where appropriate, the cost of collection and/or statutory damages.

, Los Angeles, CA – 04/9/2015 – Britney Spears and Iggy Azalea film a Music Video
-PHOTO by: Vince Flores/startraksphoto.com

Welcome to the fabulous new release by mostly Britney Spears with a dash of Iggy Azalea to push it into the Top 40 billboard hits. It’s called ‘Pretty Girls’ because really it’s all you hear during this god awful mess. It tried to be some 80s-ish redux of ‘Earth Girls are Easy’ mixed with basic 80s trash style, and turned into a straight train wreck of idiocy. Britney is repetitive more than usual and the itsy-bitsy Iggy part of her rapping is barely hearable. Overall, bad, bad, FAIL.

I know I am scathing and harsh when it comes to stuff like this so I will let you gauge for yourself, how, erm, interesting this video is. Good luck and try not to drop your jaw in disbelief too hard.

Dagne Dover it! Get Your Bag Fix On! Interview with Founder/CEO Melissa Mash #Totes #Accessories #MustHave #Spring #Summer #Fashionista #DagneDover

I’m starting a new trend and it’s called Dagne Dover-ing it. Chic, Classy and surprisingly functional I was sold at multi-pocket.

MY life is fast paced and, happily chaotic.

I am constantly on the lookout for a bag that is going to fit into my mad lifestyle. Between jumping around town to catch fashion shows and showing up to red carpet events my life, and fashion sense, doesn’t leave room for the function I need. My bags are pretty and small, but too small to fit a lipstick, phone, business cards and anything else. Maybe I’ll bring a huge tote which is a huge bag of chaos, and looks tacky when sitting front row. Not to mention there is no room at crowded fashion shows.

I am constantly cramming my Girls Scout arsenal in my purse and have nowhere to fit everything. Let’s add the discomfort of rifling through my bag for simple things like my make-up and biz info, and I am left with the thing every woman fights every day. A mess.

Welcome to the lovely land of Dagne Dover Bags.

logo_dagne_doverThe Perfect Bag for Every Occasion-    -

With a streamlined look this tote screams perfected Parisian street style with the added look of luxury. Coming in five colors (for now, see below) including Cork/Limon and Cork (perfect for summer beach trips) Dagne Dover covers your stylish needs.

 

I prefer timeless chic to something that screams, “I am trying to be trendy”. I also prefer functionality to a black hole of a bag. Dagne Dover just fixed that.

The AMAZING Dagne Dover tote, has so much organization, my O.C.D. is taking a vacation.

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Yes. Dagne Dover is victorious in the functional department. The outside is a sleek exterior. The inside, the same. Pockets for everything from your electronics to your girl goodies. Water bottle, check, keys, lip gloss, check, phone, laptop, accessories and I’m ready for a 7 day work week of 24/7 shows and networking.

Looking for a little more compact, budgetista friendly Dagne Dover item. Shop no more. Here, we have my personal favorite. A compact version of the tote, the Tiny Tote.

 

Six colors give you a chance to pick one that fits your personality and still carry your note or kindle in comfort.

Worried about security? The have a convenient zip top, (travel security!) and a wallet attached for your convenience so you can grab the train and not lose money, your metro pass or your phone.

Thanks to the lovely people at Barring Eyewear who connected us, I got a chance to catch up with, and interview the brilliant CEO and founder of Dagne Dover bags, Melissa Mash and ask a little about the foundation and creation of Dagne Dover.

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What inspired you to create Dagne Dover bags​?

During business school my friends and I were struggling to carry all of our daily essentials in a bag that made us feel perfectly put together. Before business school, I had worked at Coach both in NYC and London. While I was in London, I was in charge of introducing the Coach brand to Europe. While managing the first UK store, customers would come in daily looking for a bag that fit their laptops, water bottles, keys, wallets etc. Women’s on-the-go lives required a lot of organization in order to stay on top of their game, and there wasn’t a brand that was made for the modern woman who’s out from 7am until 10pm. I wanted to create that brand that women could count on every day — no matter the weather, no matter the occasion. I wanted to create a brand that was just as focused on the interior design as the exterior design. That’s how the idea for Dagne Dover was born.

Where did the name ‘Dagne Dover’ come from’?

Dagne is a Nordic word for “new dawn” and Dover is Jessy’s last name! We wanted Dagne Dover to be a new dawn for handbags — to change what women expect out of their handbags.

What styles does Dagne Dover come in and which one is your favorite (currently)?

The Tote, The Clutch-Wallet and The Tiny Tote. I LOVE The Tiny Tote! I’m really into minimalist living, so that has also trickled into my accessories of choice. I like being hands-free. However, The Tote is our best seller, and definitely solves women’s biggest handbag problems. It’s what gets the most attention by editors, bloggers, etc. — it’s great for school, work, travel — really everything!

What makes the Dagne Dover bag special and different(i.e. in your eyes)?

Smart internal functionality in a beautiful bag.

Absolute PERFECTION!

Tell us about the Dagne Dover bag line.

While I was introducing the Coach brand to Europe, I would speak with customers every day, and their call-outs were always the same — they wanted a bag with a laptop sleeve, water bottle holder, a place to hold their keys, wallet, work ID, etc. All of those were incorporated into our first prototypes. Additionally, we did a ton of market research early on to make sure that our totes were solving women’s needs. We surveyed and focus grouped over 1000 women and men to learn about people’s biggest handbag frustrations. We’re still creating styles to address those call-outs, so keep your eyes peeled! You can sign up here to be the first to know about new styles.

Dagne Dover is run by three highly ambitious woman, and I love that, how did you come together?

I started working on the business in January 2011. Later on that year, I was looking for a talented designer that “got” the aesthetic I wanted to create (but obviously didn’t have the skills to do!). I had heard of Jessy since she had won the Coach Accessories Design Competition in 2011, and after we worked together, I saw that she was the designer to bring the Dagne Dover brand to life.

I’ve known Deepa since 2007! She has a background in the more operational, financial end of retail from her time at Club Monaco. When she was in her first year at Wharton and I was in my second year, I was running focus groups, and Deepa was hooked. I knew she was going to be a fantastic fit based on her expertise and relationship with her.

How long have you been selling Dagne Dover? They seem to be in high demand.

Yes, we started our pre-sale in March 2013. Word-of-mouth demand for our bags was so high that we were sold out for months in 2014. We relaunched the site in August 2014 after we switched factories and were able to produce more bags than ever before.

As a stylist and editor I’m always on the go and currently tackling fashion week, what do you recommend I carry?

I absolutely recommend The Tiny Tote. It holds a lot more than meets the eye. You can put sunglasses, a camera, Kindle and more in it. It has three compartments for all your lip-gloss  and make up options! It comes with a cute little card case for all your cash, cards and ID, and the key strap is perfect so you never leave home without your keys! (Editors note, I always forget my keys unless they are strapped to me with a carabiner which is the height of tacky)It’s perfect for a stylist, editor, blogger, or anyone who loves a good brunch bag for the weekends.

I travel overseas to the UK and Europe often, do you have something for in the Dagne Dover line for international travel?

Yes! The Tote is fantastic for travel (it fits perfectly under the seat in front of you!) and The Clutch-Wallet is great for a keeping all your essentials easily accessible. There’s even a secret pocket perfect for your passport and boarding pass!

I’ve noticed Dagne Dover bags sell out quickly, Do you plan on restocking soon​? I need something I can carry for sanity, and Dagne Dover is one my ‘must buy’ list.

Yes! We are constantly trying to keep up with what our customers demand! We’ll be introducing new colors next month and more units of the cork that everyone loved so much. We’ll have more core colors available on our website this fall, so definitely keep an eye out for those!

Are you going to be introducing new bags to the line and expanding? I’d like to see more styles.

Oh yes. This is the year of color and new silhouettes. We’re launching a higher-end leather collection, in addition to a bunch of new silhouettes since that’s what our customers want! Stay tuned!

Thanks again Dagne Dover, we’re dying to get our Mini-Tote in limited edition turquoise. We just couldn’t help ourselves. This was the perfect item to help ease our lifestyle and make our outfits pop!

Want your own piece of Dagne Dover?

Click the logo below and check out their website!

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Barring Eyewear, For your Indian Summer #BarringEyewear #Unisex #Sexy #Savvy #Cool #LimitedEdition

There is nothing in life we appreciate over more than super smooth, couture, limited edition fashion and accessories. Especially when involving an edgy, sophisticated, cool that reminds us how ‘special’, ‘one of a kind’ and ‘super exclusive’ we are. Add sustainability (we love that), and polymers we can pronounce and we’re sold.

Photography by J.N. Anderson on behalf of Barring Eyewear

With this damned heat, sun and Indian Summer we’re all experience we need shades 24/7. Unfortunately most are cheap, break and last about 5 minutes.

But…what if, you could have the James Bond of shades? Durable, almost unbreakable and made by some cool scientists in Philadelphia who decided durability and design were the ‘cool’ new thing to do.

I spoke with one of the co-founders, a young genius, Joseph Wang over the phone and this is what I learned. Three incredible young men came together with a vision, some scientific knowledge and a goddamn great idea. Cody, Eric and Joe decided to create and amazing line of sunglasses, named Barring Eyewear, and succeeded. Each one named after a neighborhood in their hometown they have created a sustainable, and slightly invincible product.

Superior, above par, hand-made and packed, they created and started selling Barring eyewear. Their customer? Someone who was looking for something a little more beautiful and durable than the average shade. In doing so their project has soared to greater heights. Not just in their current market, but as a multi-level, superior product.

Let’s talk science, because you need to know how bad ass these are….

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Manufactured with high-grade, tri-acetate cellulose (TAC), every lens features TAC polarization, wrinkle protection technology, scratch & shatter resistant layers, and provides 100% UV protection from UVA and UVB rays.  Polarized and Category 3, UV protection, this combination provides crisp vision and eliminates glare.  All of their lenses are FDA approved and exceed European Union standards.

Sweet deal!

Photography by J.N. Anderson on behalf of Barring Eyewear

Want? Yes. Need? Yes, Please! Because it get’s better.

All frames come with a branded wooden case or branded sunglasses case (NOIR glasses), a microfiber wipe, and a dual draw string micro-fiber travel bag, making it a great for you and/or a loved one.

Photography by J.N. Anderson on behalf of Barring Eyewear

As if the beautiful packing, product and scratch resistant lenses weren’t enough to sell me, they offer a LIFETIME WARRANTY!!

Barring Eyewear also gives back.

In 2014 due to an unfortunate loss of a family member, the owners of Barring Eyewear decided to start donating to charity. They are donating $1 of every sale to Cancer Research. You know how much I admire and adore promoting companies that give back. Barring is not a just superior in product, but attitude as well.

Check out the gallery below to see their product line to get your shopping glands salivating;

Let’s go over how ‘cool’ Barring is again, shall we?

Barring Eyewear is handmade, scratch resistant, polymer rich, sustainable and charitable. Talk about the gift that keeps on giving.

If you want to order yours click the glasses below and it will take you to their main store where you can order yours.

Fairmount Coffee of Barring Eyewear Rouge of Barring Eyewear Noir on behalf of Barring Eyewear

Now for the semi-bad news. They are so damn hot on the market right now they are selling out. Pre-sale selling out. There are only 200 of each Barring Eyewear item made, making these ULTRA Exclusive. We love exclusive but it makes things a little harder to get. Especially as we go into the gift-giving Holiday months.

If the glasses you want ARE sold out you can PRE-ORDER yours by going to their Indie Gogo site below.

https://www.indiegogo.com/projects/barring-eyewear-our-polarized-designer-sunglasses

Good luck 007. Here’s hoping you get your handmade, custom Barring Eyewear before the uncool, tragically hip find them and BUY THEM ALL!

Follow Barring Eyewear at;

https://twitter.com/barringstore

http://instagram.com/barringstore

https://www.facebook.com/BarringStore

http://www.pinterest.com/BarringStore/

(A very cool post note for Philadelphia, PA customers. If you live in the Philly, PA or surrounding area Barring Eyewear offers a ‘Concierge‘ service that comes straight to you! Contact Barring@BarringEyewear.com to make an appointment now!)

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