Tag Archives: Why

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

Britney Spears vs. Iggy Azalea ‘Pretty Girls’ #MusicVideo #Fail #80s #WTH

I want to declare my mad love for Iggy Azalea right now. Up to a point. This is that point.

, Los Angeles, CA - 04/9/2015 - Britney Spears and Iggy Azalea film a Music Video -PICTURED: Britney Spears and Iggy Azalea -PHOTO by: Vince Flores/startraksphoto.com -VIF32550 Editorial - Rights Managed Image - Please contact www.startraksphoto.com for licensing fee Startraks Photo New York, NY For licensing please call 212-414-9464 or email sales@startraksphoto.com Startraks Photo reserves the right to pursue unauthorized users of this image. If you violate our intellectual property you may be liable for actual damages, loss of income, and profits you derive from the use of this image, and where appropriate, the cost of collection and/or statutory damages.

, Los Angeles, CA – 04/9/2015 – Britney Spears and Iggy Azalea film a Music Video
-PHOTO by: Vince Flores/startraksphoto.com

Welcome to the fabulous new release by mostly Britney Spears with a dash of Iggy Azalea to push it into the Top 40 billboard hits. It’s called ‘Pretty Girls’ because really it’s all you hear during this god awful mess. It tried to be some 80s-ish redux of ‘Earth Girls are Easy’ mixed with basic 80s trash style, and turned into a straight train wreck of idiocy. Britney is repetitive more than usual and the itsy-bitsy Iggy part of her rapping is barely hearable. Overall, bad, bad, FAIL.

I know I am scathing and harsh when it comes to stuff like this so I will let you gauge for yourself, how, erm, interesting this video is. Good luck and try not to drop your jaw in disbelief too hard.

Joan Rivers Leaves Us Laughing at 81 #NotSoQueenofMean #RIP #SoSad

Growing up Joan Rivers was always there. On TV as a comedienne, on The Muppets with Miss Piggy and fighting the good fight with the Fashion Police. Never once did she not appreciate the funny things and people in life. Always stellar, a star and an inspiration Joan Rivers is indeed, the definition of Comedy itself.

ZZZ005825-PP

Sadly today we lost Joan Rivers at 81. Surrounded by friends and family she left us. Melissa Rivers her daughter released this statement;

“It is with great sadness that I announce the death of my mother, Joan Rivers. She passed peacefully at 1:17pm surrounded by family and close friends. My son and I would like to thank the doctors, nurses, and staff of Mount Sinai Hospital for the amazing care they provided for my mother.

Cooper and I have found ourselves humbled by the outpouring of love, support, and prayers we have received from around the world. They have been heard and appreciated.

My mother’s greatest joy in life was to make people laugh. Although that is difficult to do right now, I know her final wish would be that we return to laughing soon.” –Melissa Rivers

We will truly miss you Joan. You were, and always will be an inspiration.

Video of Miss Piggy Vs. Joan Rivers – The Feud

Mork Signing off, Robin Williams Found Dead at 63 #SoSad #Suicide #Respect #RIP

Robin Williams signed off today leaving millions of dedicated fans and friends hanging their heads in loss.

Jay Paul for The New York Times

Jay Paul for The New York Times

Not only was Robin Williams and amazing comedian and great actor but his legacy spans over forty years, leaving us with classics like Mork & Mindy, Popeye, Jumanji, The Fisher King and the everlasting classic Dead Poet’s Society.

Our heart goes out not only to him, but his family and wife Susan Schneider, who released the following statement to the New York Times’ Dave Itzkoff:

“This morning, I lost my husband and my best friend, while the world lost one of its most beloved artists and beautiful human beings. I am utterly heartbroken. On behalf of Robin’s family, we are asking for privacy during our time of profound grief. As he is remembered, it is our hope that the focus will not be on Robin’s death but on the countless moments of joy and laughter he gave to millions.”

Robin Williams had been battling depression and died from an apparent suicide from asphyxia, in his home, in Marin County.

Nanoo, Nanoo to a great actor. We’re sorry you signed out Robin Williams.

Peaches Geldof Dead at 25, Condolences to the Geldof Family #TooSoon #TooSudden

In a strange turn of events, Peaches Geldof, daughter of rock icon Bob Geldof, was found dead in her home in the UK today.

Peaches was a very young, 25 years old.

Peaches Geldof

Peaches Geldof was a LA favorite and often went to the clubs, restaurants and sometimes even came out to support our lovely LAFW. Sadly, she will not be gracing us with her presence anymore.

The night before Peaches died she posted a picture of her mother on her instagram. Her mother died of a drug overdose at 41, so this may have been a clue towards Peaches Geldof’s death. Peaches had past issues with drug abuse, namely heroin, so the question of an overdose is flooding the tabloids. Although it is death is never pretty, and especially when it involves drugs, we hope there was no foul play involved. Details are still unfolding.

Condolences to the Geldolf family and friends. No matter how you look at it, it’s a shame. Rest well Peaches Geldof, you will be missed.

bob-geldof-with_peaches-billboard-650

 

Naomi Campbell on ‘Kimye’ Cover & Editorial Video for Vogue #NoThankYouVeryMuch #EndlessLaughing

vogue_kardashian

As the fashion world reels to the news the the ever relevant irrelevant ‘Kimye’ has taken over the Vogue cover, Naomi Campbell has spoken out. Or perhaps pulled the most epic LOL on the face of the planet. Normally I think she is stone cold B*tch, which can be great in fashion and modeling. No, really. However this time I want to hug that frozen goddess and thank her. Her rebuttal to the nasty made everyone smile. Possibly even Anna Wintour.

Check out the video below.

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