Tag Archives: News

Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

Beyonce and Balmain: A Coachella Love Affair #Beychella #Balmain

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I am DEAD.

For those of us who were unable to attend Coachella this year (shut up, I hate my self too) Beyoncé proved that she IS EVERYTHING. Goddess, artist and fashionista supreme. Working her bey-otiful booty for 3 hours she pretty much swept the floor with all of us. This is the only time I will ever say this: I am shook.

I’m talking fashion. Yes, Beyoncé is amazing. Yes her performance was a once in a lifetime experience, but so was her insanely over the top outfits. I was floored by the amazing, never-ending, insane, over the top outfits by Olivier Rousteing’s Balmain.

Look at this and tell me you are not overwhelmed and want to happy cry.

These designs by the house of Balmain realized are beyond the beyond. The original sketches are surreal and show the work of the talent and imagination of a true artist. Realized, they are exemplary and enduring. Sorry Jay-Z you have competition. Beyonce and Balmain are truly, unforgettable.

Didn’t see Coachella but dying for your daily tidbit. Here is one of the only decent copies of the show circulating at the moment. Watch Beyoncé and Jay-Z kill “Deja-Vu” at Coachella.

Check out that outfit on Queen B. It’s just devastating.

 

Jennifer Lopez vs Richie the Barber #LA #Locals #ClownBarber #JennyfromtheBlock

Reason 2 million I love LA. Our local weirdos. Dennis Woodruff, Angelyne and a newer local favorite, Richie the Barber!

Part barber, part strange anomaly and all sorts of cool clown, Richie the Barber is a great guy and even better hair stylist. Or so I’ve heard. Talent and a love for all things clown and hair, makes Richie ok in my book. However being the ultra clean, I want all white in my dressing room diva, Jennifer Lopez is, she is not such a fan.

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Jenny from the really expensive, diamond encrusted block, got sprinkled with a nice glitter bomb by Richie while leaving LAX. Richie apparently did the same to Khloe and Kourtney Kar-trashian in 2014.

I’m all for attacking celebu-trash with glitter, but I kind of like the Lopez. Next time try a little confetti Richie. I am sure there will be less cursing and name calling.

PS to TMZ – calling Richie and idiot is beyond kettle calling pot black. You guys are scum of the earth. He at least is a freaky but nice, and having fun.

Versace New Shirt is Stolen From L.A. Artist KESH x American Apparel Design #KESH #VERSACE #Plagiarism #BadForm

Call it a case of fashion imitating art in the worst way possible. Yesterday artist KESH found out that Versace had been plagiarizing her shirt/art, and selling it for bank to millions at high-priced Selfride’s for an over-priced $650. Turns out it’s a rip-off of an incredibly famous shirt by local L.A. artist KESH that was a collaboration in 2013 that retailed for $50.

KeshxAA

KESH X American Apparel 2013 on left, Versace ‘Medusa’ on right.

Ouch!

KESH had created a line with American Apparel in 2013. Internationally renowned for her collection with American Apparel in 2013, KESH went on tour for her collection with American Apparel, the line that sold out in a matter of weeks, and was a celebrity favorite.

According to publicist Sydney Reising;

The collection was extremely well received and sold out almost instantly as a result of the support ranging from models such as Cara Delevingne and Jourdan Dunn (both were frequently seen in multiple pieces from the collaboration), to musicians like Jessie J and Wiz Khalifa, and K-POP stars 2NE1 and G-Dragon

The capsule was sold in American Apparel flagship stores around the world, from Tokyo to Berlin to New York. The artist traveled the globe to celebrate in stores worldwide with fans as the collection debuted. 

This looks like a slam dunk case for artist KESH. Not only are the similarities in product plagiarism but the original AA  x KESH Tee was photographed all over the internet by celebrities wearing it. Celebrities are even coming out in favor of the KESH line by instagramming themselves in the famous shirt.

Look’s like not only is the house of Versace looking at a lawsuit. Artist KESH is just devastated. KESH spoke with New York Magazine’s The Cut earlier today:

“I have always had a deep admiration for Versace. It’s an iconic brand that has stood the test of time. I am deeply disappointed in this. This is not only artwork from a show that took me two years to develop and create. It is not only artwork from a collection that I created for American Apparel to provide something affordable and accessible to supporters of my work. But this is also my face! I can’t understand how something like this could happen.”

Over here at HeathyrWolfe.com we support artists of all kinds but never support liars and cheaters. The house of Versace is fabulous, they don’t need to be stealing from hard-working artists. Why not just hire KESH? KESH is well-known for her work and has been featured in publications including; Elle, Cool Hunting, Vogue, i-D, LA Weekly, and WAD. The artist is known for her loyal fan base that includes Kayne West, Theophilus London, Jeremy Scott, Cara Delevingne, Azealia Banks and Prince.

I’m proud to say this is not slowing KESH down. She’s working on products that include not just visuals but music incorporate as well.

Want to learn more about this talented woman?

Check out her social media below.

KESH
Additional #KESHxAmericanApparel collection images are available at:http://sydneyreising.com/KESH_X_AA/
Please direct all media inquiries related to the artist and the recently debuted KESH x American Apparel capsule collection to Sydney Reising.

Plastic Surgery…..on HeathyrWolfe.com

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Photo by Steven Klein

Yes! That’s right! I’m having plastic surgery. No not on my fabulous face. This time it’s just a revamp of the site. New themes, colors, drop down menu’s and even ad space (get out your wallets kiddies)!!

Posts will continue as usual but instead of the drab ole free theme you are staring at I am getting fancy and upgrading to a kinder, simpler, and more fun HeathyrWolfe.com. Guest Bloggers, photo galleries of everything you never wanted to see. Oh, and event coverage. I know you loooove red carpets and Hollywood weirdos.

Get ready, set….send me your Press releases!

xo

Heathyr Wolfe and soon to be (?)staff(?)

Eva Mendes Dives into Fashion with New York & Co. Deal #NewLine #Sexy #FashionDiva

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I love Eva Mendes. She is spunky, sexy, knows how to smile, takes things seriously but not too seriously. She is hot, has curves and is just plain gorgeous.

It makes perfect sense having all these attributes that she would go and start her own fashion line.
According to Women’s Wear Daily, Eva has partnered with NY&Co. Known for their simple and clean work styles, to create some bombshell gorgeous evening wear. It will be called (of course), Eva by Eva Mendes. Nothing like adding star quality and name to your brand.

“This could be significant for us,” said Greg Scott, chief executive officer of New York & Co. “We like to think big. We’ll see how the collection can grow.” Bridesmaid dresses are just one of the opportunities, Scott said.

Eva by Eva Mendes will consist of a large dress component and accessories. “We don’t address day-to-evening and real cocktail looks today,” Scott said. “There will be pants and jeans because that’s what our brand is known for. Eva is excited to pursue that also.”

I’m glad Eva is pursuing casual wear. We need more pants and jeans to fit our curvier girls. My roommate is 24/7 hell trying to find cute jeans to fit her booty. Eva’s style is amazing and she knows how to put something together is always unique with class. CEO Greg Scott of NY&Co. agree’s;

“We want her influence in the collection,” Scott said. “She has amazing red carpet style and also has a very unique style off the red carpet. She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident.”

Hell yes she does. And she’s smart as a whip too.

I’m looking forward to see what miss thing can put together. I think Eva is beyond sexy. Any attire she helps them create will be too. With such a great sense of style, how it not be a win?

Th collection should have quite a few LBD’s and is full of print’s. Worried it’s ANOTHER celebrity brand with no Eva behind it? Ms. Mendes is 150% involved.

Mendes has already participated in a few creative meetings. “The other day, I went to the office with half my closet,” she said. “Part of the fun is coming up with the designs and looking through my closet. There are a lot of prints and lots of color. Black can be very chic and very New York,” but Mendes realized that her wardrobe is comprised mostly of color and prints.

You go sexy bitch!

I’m looking forward to seeing what she can do for the industry. If she can’t do it, no one can.

Don’t disappoint Eva. We are rooting for you.

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