Category Archives: News

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

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LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

Beyonce and Balmain: A Coachella Love Affair #Beychella #Balmain

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I am DEAD.

For those of us who were unable to attend Coachella this year (shut up, I hate my self too) Beyoncé proved that she IS EVERYTHING. Goddess, artist and fashionista supreme. Working her bey-otiful booty for 3 hours she pretty much swept the floor with all of us. This is the only time I will ever say this: I am shook.

I’m talking fashion. Yes, Beyoncé is amazing. Yes her performance was a once in a lifetime experience, but so was her insanely over the top outfits. I was floored by the amazing, never-ending, insane, over the top outfits by Olivier Rousteing’s Balmain.

Look at this and tell me you are not overwhelmed and want to happy cry.

These designs by the house of Balmain realized are beyond the beyond. The original sketches are surreal and show the work of the talent and imagination of a true artist. Realized, they are exemplary and enduring. Sorry Jay-Z you have competition. Beyonce and Balmain are truly, unforgettable.

Didn’t see Coachella but dying for your daily tidbit. Here is one of the only decent copies of the show circulating at the moment. Watch Beyoncé and Jay-Z kill “Deja-Vu” at Coachella.

Check out that outfit on Queen B. It’s just devastating.

 

It’s a Jolly old time to shop for gifts. DO’s and Don’ts for Buying for you special someone.

(This was an article I wrote for someone else. but was never published.

I do hope you enjoy my gift guide)

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It’s the Holidays! Trying to find a gift for your significant other today is extremely difficult. Gift guides are everywhere. There is a great deal information out there and what to buy for your significant other, it becomes a ‘job’. According to figures derived from a national survey completed by the HuffPost, the average couple spend up to $300 on their partner.  Here are 3 tips for taking a daunting project, and making it easy to do;

Do’s

  1. Make it from the heart. Always think about the person first. It’s not about what they need, it’s about who they are. Don’t buy an impersonal gift.

 

  1. Customized gifts for your significant other makes people happy. Every girl loves jewelry. Or get a customized watch or cufflinks for him. If you are married get your rings engraved to commemorate a special moment you shared.

 

  1. Experiences mean more to people than things often do. Want to really surprise your love? Get tickets to Paris. Go hot air ballooning in Napa. Or just go simple and local. A 15 minute  romantic walk alone with your hunny during the holidays madness. An experience,  like no other,  means you love them AND want to spend time with them.

There are lots of right gifts to buy for your special someone, but what about the wrong? This leaves the problem of finding what you want.

Stay away from boring basics.  Instead, put a gift card from her favorite store under the tree with card telling her you will take her shopping. Perfume and lingerie bought by you for her can be difficult to get right. Why not, make her own custom perfume at a perfumery. Ask the sales girl for help to get it just right. If you want to get lingerie, don’t go low end. Try La Perla or Cosabella for great lingerie that fits. It’s available online, and I promise you won’t be disappointed.

For him, tie’s, socks and tools are a huge no-no. There are better ways to say, “I love you”. In today’s market, boys want toys.  If you are unsure what to buy him, try nice clothing. A custom tailoring appointment for your favorite business man, buying him custom jeans, even shoes.  Men in the U.S. spent $26.2 billion on footwear in 2016, an increase of $2.4 billion since 2014, the Boston Globe reported. There is a serious market for shoe’s and it’s the one thing you know he will he love. Often the best policy is to ask what they want. They may just answer you.

The best holiday gift you can give your significant other?  Listen to what they say, what makes them truly happy and seeing them smile.

HAPPY SHOPPING!

Jennifer Lopez vs Richie the Barber #LA #Locals #ClownBarber #JennyfromtheBlock

Reason 2 million I love LA. Our local weirdos. Dennis Woodruff, Angelyne and a newer local favorite, Richie the Barber!

Part barber, part strange anomaly and all sorts of cool clown, Richie the Barber is a great guy and even better hair stylist. Or so I’ve heard. Talent and a love for all things clown and hair, makes Richie ok in my book. However being the ultra clean, I want all white in my dressing room diva, Jennifer Lopez is, she is not such a fan.

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Jenny from the really expensive, diamond encrusted block, got sprinkled with a nice glitter bomb by Richie while leaving LAX. Richie apparently did the same to Khloe and Kourtney Kar-trashian in 2014.

I’m all for attacking celebu-trash with glitter, but I kind of like the Lopez. Next time try a little confetti Richie. I am sure there will be less cursing and name calling.

PS to TMZ – calling Richie and idiot is beyond kettle calling pot black. You guys are scum of the earth. He at least is a freaky but nice, and having fun.

Stylist Diaries – Joy Villa and the Grammys, the Dress Heard Around the World

When people ask what I do I have a wide variety of responses. Writer, Editor, Superhero, fangirl, foodie, luchadora, pretzel vendor, fashionista, oh and that thing I do, Wardrobe Styling and Image Branding.

Sure I like pretty clothes that are nice and Michael Kors and Tom Ford are my heroes. But bring me a dress that is over the top couture insanity and I’m hooked. I want to work with it, love it and stick every client I have in it.

My client and friend Joy Villa is something special. She’s diverse, beautiful, 1000% vegan, a hardcore physically fit songstress. She is something special and her style is off the hook.

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Photo by Thorsten von Overgarrd, Nichole Ray Artistry doing Joy’s Grammy make-up

She called me ecstatic, she was headed to the Grammy’s in a few weeks and needed something as amazing, and over the top as her personality. I hooked her up with Andre Soriano, and magic happened. Joy chose the most amazing, creative thing Andre has ever sent down the runway, the couture cage dress made of snow fencing. AS a stylist I make sure that the dress they choose is the MAIN event, but always have other wardrobe choices for parties and after parties

During the fitting we chose three dresses all of which she wore like a supermodel. Stunning and sensual she wore the first, and sexiest to Jay-Z’s ‘Rocnation’ brunch.

Joy and thorsten pre-rocnation

This dress was skin-tight and Joy looked beautiful while she mingled with celebrities.

But let’s look at what you really came here for, The third and most outrageous was the orange dress that made headlines around the world.

Joy and I had an AMAZING fitting with Andre.

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Up in the hills of Hollywood strange and beautiful things happen. At the fitting I met the beautiful Ruby Roxanne or Ruby Roxanne Designs and Hollywood Dolls.

Her partner in crime is ex-Pussycat Doll Kaya Jones. Her line is just what we needed for Joy to look gorgeous and we added Swarovski drop earrings and this leather and Swarovski bracelet;

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With Nichole Ray Artistry on make-up the day of Joy turned out an unforgettable Grammy look.

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Photo by Thorsten von Overgarrd and touch up by me

Love it or hate it Joy Villa rocked it at the Grammy’s and got center stage at the Grammy’s. (And to answer the burning question, yes I put pasties on her and she was not completely nude.)

 

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Apparently we rocked it because as much as she may have gotten some bad reviews we are trending at 81,000 hits in Asia and are on blogs in the UK, France, Germany, Poland, Czech Republic and all over the Philippines.

I want to say congratulations to my team, Andre Soriano (couture King), Ruby Roxanne Designs (Jewelry is everything), Nichole Ray Artistry (her skin was perfection), Thorsten von Overgarrd (one of the best photogs I have ever met) and especially to Joy Villa for rocking the red caret and her amazing energy the whole time!

Don’t know who Joy Villa is, but want to find out? Check out her Vagabonds video below;

It’s Coming, LA Fashion Week Design Competition, October 18th! #LAFWDC #Yes #Judging #DomStreater #LAFW

In the last month Fashion land has gotten crazy busy. I forgot I had a blog, and started living la vida ‘Devil Wears Prada’. No life, lot’s of fashion business.

This includes getting swept up in my newest venture as….a judge. No not American Idol (Seacrest I’m waiting for your call), but in something just as crazy good.

Drum roll please…..

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TA-DAH! It’s LA Fashion Week Design Competiton!

Aren’t you excited? You should be. Here’s why LAFW Design Competition is going to rock your little designer socks.

LAFWDC is massive. Ten contestants will be showcasing their amazing work on the runway at Penthouse 1050. We have amazing sponsors from Runway Rythm, gift bags sponsored by the lovely SKINNY Bags, Es Kae Noir, Jay’s Party Cakes and celebrity host Ilisa Juried (Pussycat Dolls, BET Awards for Beyonce). Besides our 10 contestants, celebrity judge Dom Streater, winner of Project RUNWAY season 13, will be showcasing her collection. All in the heart of Downtown Los Angeles.

Oh, and I will be there judging the heck out of these designers. Food, celebrities, music and FASH-ION! What more could you want? Oh right, a link to the event.

Click HERE or the image below to order your tickets.

Did I mention we are almost SOLD OUT?!! Hurry kittens or get left seeing coverage here.

;afworangegir;

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