Category Archives: Literature/Publications

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

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LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

ELLE UK June 2017 Lindsey Wixson by Gilles Bensimon

I LOVE this girl. Lindsey Wixson is not only one hell of a model, but a fighter for justice and the earth.

She’s also a current muse of Karl Lagerfeld (Chanel in case you’ve been sleeping) and is not only a great editorial model, but really tall, and rocks the runways. She’s infamous for her cute little tooth gap in the front and her ‘bee-stung lips’.

Now that I’ve given you her accolades, how about I give you the editorial? I loves Gilles Bensimon’s work. Truly, he’s a genius. Here he captures Lindsay in her favorite environment, nature.

Stylist Diaries; Two shoots, One supermodel and a Whole Lot of Caffeine #ElizabethDeo #EugeniaKuzmina #StylistLife #SetLife #StylistDiaries

The last week have been a whirlwind. I recently got back from a relaxing and enjoyable month-long vacation in the California Redwoods.

Look, city folk this is what trees look like...

Look, city folk this is what trees look like…

Apparently it was too relaxing because the second I headed back to LA I got double booked on some amazing shoots.

The first was for a longtime acquaintance in LA who is tiny, cute and beyond fit, model and performer Elizabeth Deo. She’s not only a professional but an absolute delight. All the photos are heading straight to the sexy and scintillating ‘Manic Magazine’.

It was a crushing 102F but thankfully all Elizabeth is a complete professional and only required lingerie.

10425512_10206141137021238_1131851698570887729_n 11406926_10206138452554128_344827954006628088_n11390333_10206140031993613_7697041260021439398_n Two days later I was back at it again with my absolute favorite client Eugenia Kuzmina.

Eugenia has been a runway and print model for tons of amazing clients, such as;

Armani Jeans, Dior sunglasses, GAP, Arden B, Express, Kenzi, Replay Jeans, Sephora, and L’Oreal.[2] She has been also featured in magazines, such as Elle, Harper’s  Bazaar, Marie Claire, Japanese and Russian Vogue, GQ, Self, Shape, As well as catalogs for Hermès and Cartier.

In her early 20’s she transitioned into acting and has most recently been in ‘Fury’ with Brad Pitt.

It’s not hard to see why I love this woman, She’s tall, gorgeous, leggy, talented and, a supermom. Her most recent photography project is creating a coffee table book I have been lucky enough to work on with her as a Art Director and Key Stylist. It’s all about being a supermodel/supermom.

We had an amazing shoot day and got the kids wired on sugar. A perfect combo for amazing shots.Here are some of the behind the scenes photos

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I want to thank my kick ass crews that made it possible, my sexy ass models Elizabeth Deo and Eugenia Kuzmina, and look forward to working with you all again!

What’s next for this little wardrobe stylista? A shoot for Powder Room Magazine. Everyday is a runway kittens, make today yours!

Keep checking back for new blog posts and updates.

Kim Kardashian for Vogue Brazil Daily #VogueBrazil #KimKardashian #BlondAmbition

I am tired of a world where we are forcibly immersed in the world of the Kardashians. It’s boring and plastic and full of shameless selfies, and photo-shopped body parts. However every once in a while a photographer actually comes along and makes Kim look beautiful. Classic even. Which is what Vogue Brazil and Ellen Von Unwerth did in these shots of her.

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Kim’s cover for Vogue Brazil shot by the tremendously talented Ellen Von Unwerth, speaks to me in classic volumes of simple beauty.

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Reminiscent of the 70s, these photos are shot in more natural light then studio HMI’s (both were necessary), in such a way that Kim looks almost passable as a model, and less like a plasticine princess. Ellen cast her in a light that creates her looking like a late Monroe and 70’s pin-up porn girl. Simple elegance mixed with a dash of homegrown smut.

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Congratulations Ellen von Unwerth. Your talent shined in this editorial.

Oh and Kim looks nice too.

Stylist Diaries – Joy Villa and the Grammys, the Dress Heard Around the World

When people ask what I do I have a wide variety of responses. Writer, Editor, Superhero, fangirl, foodie, luchadora, pretzel vendor, fashionista, oh and that thing I do, Wardrobe Styling and Image Branding.

Sure I like pretty clothes that are nice and Michael Kors and Tom Ford are my heroes. But bring me a dress that is over the top couture insanity and I’m hooked. I want to work with it, love it and stick every client I have in it.

My client and friend Joy Villa is something special. She’s diverse, beautiful, 1000% vegan, a hardcore physically fit songstress. She is something special and her style is off the hook.

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Photo by Thorsten von Overgarrd, Nichole Ray Artistry doing Joy’s Grammy make-up

She called me ecstatic, she was headed to the Grammy’s in a few weeks and needed something as amazing, and over the top as her personality. I hooked her up with Andre Soriano, and magic happened. Joy chose the most amazing, creative thing Andre has ever sent down the runway, the couture cage dress made of snow fencing. AS a stylist I make sure that the dress they choose is the MAIN event, but always have other wardrobe choices for parties and after parties

During the fitting we chose three dresses all of which she wore like a supermodel. Stunning and sensual she wore the first, and sexiest to Jay-Z’s ‘Rocnation’ brunch.

Joy and thorsten pre-rocnation

This dress was skin-tight and Joy looked beautiful while she mingled with celebrities.

But let’s look at what you really came here for, The third and most outrageous was the orange dress that made headlines around the world.

Joy and I had an AMAZING fitting with Andre.

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Up in the hills of Hollywood strange and beautiful things happen. At the fitting I met the beautiful Ruby Roxanne or Ruby Roxanne Designs and Hollywood Dolls.

Her partner in crime is ex-Pussycat Doll Kaya Jones. Her line is just what we needed for Joy to look gorgeous and we added Swarovski drop earrings and this leather and Swarovski bracelet;

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With Nichole Ray Artistry on make-up the day of Joy turned out an unforgettable Grammy look.

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Photo by Thorsten von Overgarrd and touch up by me

Love it or hate it Joy Villa rocked it at the Grammy’s and got center stage at the Grammy’s. (And to answer the burning question, yes I put pasties on her and she was not completely nude.)

 

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Apparently we rocked it because as much as she may have gotten some bad reviews we are trending at 81,000 hits in Asia and are on blogs in the UK, France, Germany, Poland, Czech Republic and all over the Philippines.

I want to say congratulations to my team, Andre Soriano (couture King), Ruby Roxanne Designs (Jewelry is everything), Nichole Ray Artistry (her skin was perfection), Thorsten von Overgarrd (one of the best photogs I have ever met) and especially to Joy Villa for rocking the red caret and her amazing energy the whole time!

Don’t know who Joy Villa is, but want to find out? Check out her Vagabonds video below;

Trend Report #NYFW Baby Pinks, Blues and Bolds #Day5 #Trend #SS2015

Thank god for Style.com and their runway reporting. They report every collection, designer and runway worldwide and those of us in the industry would be lost without them. Especially when we are on the wrong side of the country during NYFW. But business is business and while I hustle and shake in LA (new products, events and interviews coming up) I still have my eye on Fashion Week’s around the world. You, my faithful reader’s, need to be in the know Otherwise there will be mayhem and fashionistas wandering the streets assuming Crocs, and the Kardashian’s are fashionable (gag).

Let’s get started;

This fashion week has been a bluster of basics and classic, romantic notions bring out baby pinks and icy blue to the runway. Chic silhouettes we saw with a touch of mad men, have turned to classic romantics and A-Line sporty outfits with a dash of sex.

Flowing figures and classic summer sexy hit DVF, aka, Diane Von Furstenburg. Diane is a great go to for classy and clean career wear. I highly recommend if you want to look top-notch A list fabulous for a job interview or day time event investing. Her clothing is always perfection.

DVF came through again on the SS 2015 runway. Relying on stripes and checked material adding length and volume created a work worthy collection with a little extra leg, and flare that came as a sexy surprise to her normally subdued dresses.

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Angeline Jolie has inspired a leggy look recently in gown’s and I completely approve.

Though many opted for orange this year DVF took to emerald bring and this stunning yellow on model Lais Ribeiro.

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Ending the show in true runway fashion, model Naomi Campbell finished the spring collection in this flurry of tulle boasting orange, bright pink and white in an empire waist-lined, babydoll dress.

NaomiDVFWell played Dian Von Furstenbeg.

Moving on to a personal favorite, Zac Posen. His collections always bring me back to embracing my sexy side and make me feel like a woman. His designs create a perfect figure on any woman and his use of textile is genius!

We find that this Spring/Summer season Posen’s simple, classical, feminine beauty reigned free with minimalist black’s and white.

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Adding the intensity of crimson orange to his collection Posen pair’s it with tight angle’s that create a thin and tall female form. Beauty fanatics, note the orange nail polish and lipstick Posen chose to feature on his models for dramatic flair.

ZacPosenOrangesuitAlekZac Posen continues to create the ideal of feminine grace in his collection by ending it with this beautiful gown fit for a queen in pure and simple white.

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Over at another NYFW favorit BCBG Max Azria chose a more floral and romantic feel with in his collection for Spring/Summer 2015. Fading from barely-there neutral pink to the palest of blues and back to pink again. BCBG Max Azria touched on an almost art nouveau feel with yards of flowing fabric.

BCBGblancapdillaA dash of floral mixed pink’s and blue’s on Miho Mijaljcic create’s a perfect mix of elegant for this maxi dress.

And back to baby blue…

BCBGMijoMihaljcic bcbgTayaErmoshkinaBCBGStashaYatchukThis Spring maxi dresses have dominated the runway, leaving skin bare with a combination of sheer panels, deep V’s and off the shoulder or one shoulder pieces. Glowingly graceful is taking hold with career women boasting tight silhouette’s and deep slit’s in their skirt’s and suits.

It’s all about adding a dash of sexy to your daily routine so if you thought of slacking on exercise this winter, fuggedaboutit. Skin is in, and we’re going girly.

Time to start shopping for those skinny and sporty dresses and skirts for next season. Leave the pants at home and don’t forget to pair some gold greens, yellows, pink and my personal favorite ORANGE in with your shopping. If you aren’t sure how to do color try adding a hint to your nails, lip color or accessories.

I’ll keep updating as we travel the runways around the world. Keep checking back for updates!

Joan Rivers Leaves Us Laughing at 81 #NotSoQueenofMean #RIP #SoSad

Growing up Joan Rivers was always there. On TV as a comedienne, on The Muppets with Miss Piggy and fighting the good fight with the Fashion Police. Never once did she not appreciate the funny things and people in life. Always stellar, a star and an inspiration Joan Rivers is indeed, the definition of Comedy itself.

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Sadly today we lost Joan Rivers at 81. Surrounded by friends and family she left us. Melissa Rivers her daughter released this statement;

“It is with great sadness that I announce the death of my mother, Joan Rivers. She passed peacefully at 1:17pm surrounded by family and close friends. My son and I would like to thank the doctors, nurses, and staff of Mount Sinai Hospital for the amazing care they provided for my mother.

Cooper and I have found ourselves humbled by the outpouring of love, support, and prayers we have received from around the world. They have been heard and appreciated.

My mother’s greatest joy in life was to make people laugh. Although that is difficult to do right now, I know her final wish would be that we return to laughing soon.” –Melissa Rivers

We will truly miss you Joan. You were, and always will be an inspiration.

Video of Miss Piggy Vs. Joan Rivers – The Feud

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