Category Archives: How to

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

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LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Spring/Summer 2018 Trends: Bringing Back the 80’s

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(Photo of Stella McCartney SS 2018)

This Spring it’s all or nothing. A nod to the past has brought back defined shapes and a play on colors. Put away your floral’s and head to the stores to pick up your favorite look  with an 80’s flare. Shoulder pads are in and demure is out. These looks are soft but tough. Vintage, yet modern.

Classy ladies wear pastels;

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At Tom Ford, Gigi Hadid and other supermodels, are wearing pretty pastel pink and yellow. The bold splash of color teases the eye but doesn’t dominate the outfit. Other favorites on the runway consisted of baby blue and a pale or mint green. This season has a sweet statement, with light beauty makeup, a classic closed toe heel, glitterati sparkle, finishing off the look with a splash of color.

Mix and match with a dash of color yet not overpowering. Embrace the suit jacket and boxed shoulder. Skips the nudes and head for pastels. It’s an update, with a nod to the classics, and modern update.

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In the history of fashion the 1970s were all about nudes, browns, and stylistically very much about ruffles and loose clothing. In the mid 1980’s there was a huge backlash to the constant earth tones and relaxed style of clothing  and woman embraced striking color, square figures and streamlined looks. 1980’s inspired looks are full of bright colors, animal and cartoon prints, finding their niche on the runway and back into the fashion fold in 2018.

Color me pretty;

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(Versace SS 2018)

Spring/Summer brings color back to the fashion market. This season’s statement is all about the bold and beautiful.  Often seen on the runways of Moschino, The Blonds and jewelry designer Lynn Ban, extreme color is no longer a closet trend.

Seen on 2018’s Spring collection’s we are embracing the adventurous. Animal prints, crazy cartoons, hot pink and orange, electric blues, these have come back in a totally eclipsing way. It’s time to embrace the 80’s colors but instead of being over-sized, mixing and matching, keep your outfit a focused and fearless outline. Bust out your leopard, zebra and giraffe prints. The 80’s are roaring and it’s time you caught up.

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(Photo LA Times)

Having lived through the 80’s as a child, I missed this playful era of fashion. It means dusting off a dated era and adding an update that makes gives it a contemporary look. Looks that are simplistic, yet eye catching in their statement. Shoulder pads are making a comeback the right way this time, and print’s with color are inspiring and acceptable again. Streamlining your look makes it easy to find an outfit in your closet, no more messy mix and match. Floral’s and 90’s inspired grunge, have given way to much stronger use of colors, even in pastel.

Color, no matter how you wear it is in, and the 1980’s style has a very strong foothold.

It’s a Jolly old time to shop for gifts. DO’s and Don’ts for Buying for you special someone.

(This was an article I wrote for someone else. but was never published.

I do hope you enjoy my gift guide)

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It’s the Holidays! Trying to find a gift for your significant other today is extremely difficult. Gift guides are everywhere. There is a great deal information out there and what to buy for your significant other, it becomes a ‘job’. According to figures derived from a national survey completed by the HuffPost, the average couple spend up to $300 on their partner.  Here are 3 tips for taking a daunting project, and making it easy to do;

Do’s

  1. Make it from the heart. Always think about the person first. It’s not about what they need, it’s about who they are. Don’t buy an impersonal gift.

 

  1. Customized gifts for your significant other makes people happy. Every girl loves jewelry. Or get a customized watch or cufflinks for him. If you are married get your rings engraved to commemorate a special moment you shared.

 

  1. Experiences mean more to people than things often do. Want to really surprise your love? Get tickets to Paris. Go hot air ballooning in Napa. Or just go simple and local. A 15 minute  romantic walk alone with your hunny during the holidays madness. An experience,  like no other,  means you love them AND want to spend time with them.

There are lots of right gifts to buy for your special someone, but what about the wrong? This leaves the problem of finding what you want.

Stay away from boring basics.  Instead, put a gift card from her favorite store under the tree with card telling her you will take her shopping. Perfume and lingerie bought by you for her can be difficult to get right. Why not, make her own custom perfume at a perfumery. Ask the sales girl for help to get it just right. If you want to get lingerie, don’t go low end. Try La Perla or Cosabella for great lingerie that fits. It’s available online, and I promise you won’t be disappointed.

For him, tie’s, socks and tools are a huge no-no. There are better ways to say, “I love you”. In today’s market, boys want toys.  If you are unsure what to buy him, try nice clothing. A custom tailoring appointment for your favorite business man, buying him custom jeans, even shoes.  Men in the U.S. spent $26.2 billion on footwear in 2016, an increase of $2.4 billion since 2014, the Boston Globe reported. There is a serious market for shoe’s and it’s the one thing you know he will he love. Often the best policy is to ask what they want. They may just answer you.

The best holiday gift you can give your significant other?  Listen to what they say, what makes them truly happy and seeing them smile.

HAPPY SHOPPING!

Hollyrod Foundation Design Care 2015 #StylistDiaries #20Models #Charity #AutismAwareness

I’ve ditched all my vices these days in favor of becoming an adrenaline junkie. There is nothing more exhilarating in my life than being thrown into an extreme situation. I live for it. That’swhy when I get offered a 20 model fashion show, I can NEVER say no.

When I was asked to help out with the amazing yearly Hollyrod Foundation Designcare 2015 event to tap a quality designer I said yes. In the past they have worked with fashion superstars such as Naem Khan and Emmauel Ungaro. Finding a fit in Los Angeles would be difficult but not impossible. I have great connections, and know even better designers. I tapped the stunningly talented Adolfo Sanchez and within 24 hours he and the amazing , Holly Peete Robinson and Hollyrod Foundation were working together.

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Backstage Army, Adolfo Sanchez and I

 

Once you commit and find someone that is high caliber to a charity event this size things get out of control. First you get the designer, than you get tapped to help, than you are the Key Stylist for 20 models, in 20 looks with two personal assistants. The models were gorgeous, the dresses were beautiful, and made me remember why I got in this business 8+ years ago, and the cause was worth working for.

 

Backstage was small but we managed to get all the girls in their dresses and looking stunning. All the headpieces, crowns, etc were provided by the lovely Fiori Couture. She makes the most magical fantasy pieces of couture you have ever seen.

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Model Natalie in Fiori Couture crown and corset.

 

Chaz Dean Studio provided Hair and make up s our girls looked professionaly made over. Backstage was cramped but we managed to get everyone in their dresses, head dresses with matching accessories.

This is backstage;

We even had fresh flowers thanks to @VSanchezFlowers from Orange county.

Believe it or not this hot mess turns into the most beautiful, and well coordinated show you have ever seen. This is what we managed.

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Overall this was a fantastic event to be part of. I got to be head/Key Stylist, had amazing assistants and co-workers .

HUGE thanks to Traci May Wagner for taking over backstage, she is an OG industry professional who works around the world and I was lucky to have her.

Check out May Wagner PR

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Marie Bargas and Drea Johnson for helping me. Dressing models in dresses with 15-foot trains is no joke.

Drea, Marie and I in our dressing room.

Drea, Marie and I in our dressing room.

 

Special thanks to the Hollyrod Foundation for including me in their event. They are amazingly professional, and they are doing their part to help educate families and children with Autism and give them the tools they need to to be strong, and overcome adversity and learning disability.

Check out the Hollyrod Foundation, by clicking below, and donate whatever you can to this fabulous cause. Or go to http://www.hollyrod.org/ to learn more.

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Holly Peete and the Hollyrod Organization

@ShaundRoss, Menswear for #PFW and Models.com daily #MDCGram

It’s summer and it’s time to beat the heat inside with some gorgeous video of pretty people. Today my gorgeous model of the moment is Shaun D Ross. Everyone knows his face from videos with superstars like Beyonce and Katy Perry, an of course, the runway. He’s everywhere. However it’s always smart to familiarize yourself and out a name to a face. Courtesy of KLOSS Films and Models.com we have our local Angeleno alien, Shaun, working the editorial again, this time in DTLA looking chic in these vignettes;

KLOSS FILMS SHOOTS A FIVE-PART SERIES CAPTURING SPONTANEOUS VIGNETTES OF SOME OF THE MOST IN DEMAND MODELS OF NOW.

 

http://models.com/mdx/mdcgram-shaun-ross/

Stylist Diaries; Two shoots, One supermodel and a Whole Lot of Caffeine #ElizabethDeo #EugeniaKuzmina #StylistLife #SetLife #StylistDiaries

The last week have been a whirlwind. I recently got back from a relaxing and enjoyable month-long vacation in the California Redwoods.

Look, city folk this is what trees look like...

Look, city folk this is what trees look like…

Apparently it was too relaxing because the second I headed back to LA I got double booked on some amazing shoots.

The first was for a longtime acquaintance in LA who is tiny, cute and beyond fit, model and performer Elizabeth Deo. She’s not only a professional but an absolute delight. All the photos are heading straight to the sexy and scintillating ‘Manic Magazine’.

It was a crushing 102F but thankfully all Elizabeth is a complete professional and only required lingerie.

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Eugenia has been a runway and print model for tons of amazing clients, such as;

Armani Jeans, Dior sunglasses, GAP, Arden B, Express, Kenzi, Replay Jeans, Sephora, and L’Oreal.[2] She has been also featured in magazines, such as Elle, Harper’s  Bazaar, Marie Claire, Japanese and Russian Vogue, GQ, Self, Shape, As well as catalogs for Hermès and Cartier.

In her early 20’s she transitioned into acting and has most recently been in ‘Fury’ with Brad Pitt.

It’s not hard to see why I love this woman, She’s tall, gorgeous, leggy, talented and, a supermom. Her most recent photography project is creating a coffee table book I have been lucky enough to work on with her as a Art Director and Key Stylist. It’s all about being a supermodel/supermom.

We had an amazing shoot day and got the kids wired on sugar. A perfect combo for amazing shots.Here are some of the behind the scenes photos

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I want to thank my kick ass crews that made it possible, my sexy ass models Elizabeth Deo and Eugenia Kuzmina, and look forward to working with you all again!

What’s next for this little wardrobe stylista? A shoot for Powder Room Magazine. Everyday is a runway kittens, make today yours!

Keep checking back for new blog posts and updates.

Jennifer Lopez vs Richie the Barber #LA #Locals #ClownBarber #JennyfromtheBlock

Reason 2 million I love LA. Our local weirdos. Dennis Woodruff, Angelyne and a newer local favorite, Richie the Barber!

Part barber, part strange anomaly and all sorts of cool clown, Richie the Barber is a great guy and even better hair stylist. Or so I’ve heard. Talent and a love for all things clown and hair, makes Richie ok in my book. However being the ultra clean, I want all white in my dressing room diva, Jennifer Lopez is, she is not such a fan.

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Jenny from the really expensive, diamond encrusted block, got sprinkled with a nice glitter bomb by Richie while leaving LAX. Richie apparently did the same to Khloe and Kourtney Kar-trashian in 2014.

I’m all for attacking celebu-trash with glitter, but I kind of like the Lopez. Next time try a little confetti Richie. I am sure there will be less cursing and name calling.

PS to TMZ – calling Richie and idiot is beyond kettle calling pot black. You guys are scum of the earth. He at least is a freaky but nice, and having fun.

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