Category Archives: Stylist Diaries

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Stylist Diaries; Two shoots, One supermodel and a Whole Lot of Caffeine #ElizabethDeo #EugeniaKuzmina #StylistLife #SetLife #StylistDiaries

The last week have been a whirlwind. I recently got back from a relaxing and enjoyable month-long vacation in the California Redwoods.

Look, city folk this is what trees look like...

Look, city folk this is what trees look like…

Apparently it was too relaxing because the second I headed back to LA I got double booked on some amazing shoots.

The first was for a longtime acquaintance in LA who is tiny, cute and beyond fit, model and performer Elizabeth Deo. She’s not only a professional but an absolute delight. All the photos are heading straight to the sexy and scintillating ‘Manic Magazine’.

It was a crushing 102F but thankfully all Elizabeth is a complete professional and only required lingerie.

10425512_10206141137021238_1131851698570887729_n 11406926_10206138452554128_344827954006628088_n11390333_10206140031993613_7697041260021439398_n Two days later I was back at it again with my absolute favorite client Eugenia Kuzmina.

Eugenia has been a runway and print model for tons of amazing clients, such as;

Armani Jeans, Dior sunglasses, GAP, Arden B, Express, Kenzi, Replay Jeans, Sephora, and L’Oreal.[2] She has been also featured in magazines, such as Elle, Harper’s  Bazaar, Marie Claire, Japanese and Russian Vogue, GQ, Self, Shape, As well as catalogs for Hermès and Cartier.

In her early 20’s she transitioned into acting and has most recently been in ‘Fury’ with Brad Pitt.

It’s not hard to see why I love this woman, She’s tall, gorgeous, leggy, talented and, a supermom. Her most recent photography project is creating a coffee table book I have been lucky enough to work on with her as a Art Director and Key Stylist. It’s all about being a supermodel/supermom.

We had an amazing shoot day and got the kids wired on sugar. A perfect combo for amazing shots.Here are some of the behind the scenes photos

11392883_10206161570972074_7601234746396125326_n 1503843_10206162431393584_175187618620599408_n 10151197_10206162309390534_1664954369971254519_n 10479421_10206162465674441_6078081596138828461_n

I want to thank my kick ass crews that made it possible, my sexy ass models Elizabeth Deo and Eugenia Kuzmina, and look forward to working with you all again!

What’s next for this little wardrobe stylista? A shoot for Powder Room Magazine. Everyday is a runway kittens, make today yours!

Keep checking back for new blog posts and updates.

Update on TRENDY/MII Stylist conference and workshop for March 28th and 29th #LAEvents #StylistDiaries #Stylist #HowTo with @KieraRenee @eburnsprepjerks @Heathyrwolfe

Heathyr Flyer

On March 29th at 3pm learn the business from celebrity stylists @eburnsprepjerks @heathyrwolfe
Then head back to the trendymii booth to enjoy free samples of Cleen Juice! Along with a meet and greet from @happypillsmusic

Media coverage: The LA Fashion and Incline Magazine

RSVP TO: Trendymii@gmail.com

Brought to you by Fabric Fashion Show

Stylist Workshop by @TrendyMii and Fabric Fashion Show – Day 2 Come Do Q& A with @HeathyrWolfe @eburnsprepjerks ! #Stylist #QA #FAQ #Fashion #RedCarpet #FREE

flyer1

Save the date kittens! For two days Kiera Renee and her company TrendyMii will be putting on a conference for those of you interested in the fashion industry and becoming a celebrity stylist. This is full deal with how to workshops and what it takes to make it in the industry.

March 29th I will be on a celebrity stylist panel doing Q&A with the ever talented E Burns of Prepjerks. The man is also Christina Millian’s right hand.

Held at 424 N Beverly Hills Blvd by Lifestyle Beverly Hills, I will be there discussing, how to make it in this industry, and answering all your questions about the difference between styling clients on editorial, runway and red carpet.

Excited? Here’s the line-up;

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
10551467_831707353520862_2447581799763078937_o

Trendymii brings Stylers Panel, a style conversation, to Lifestyle Bevelry Hills, produced by Fabric Fashion Show on March 28th and 29th at 424 N Beverly Hills Bvld.

Two days of learning to wrap up Los Angeles Fashion week, and kickstart your Spring. All hosted by Fashion Journalist Kiera Renee

Day 1:

Stylers Panel Presents:

LifestyleBH Presents:

Stylers Panel: Dress for Spring on a Budget
Powered by Trendymii

Stylist
Marko the Curator – Using Ragdolls
@Markothecurator

Kyla Gaile – using Ximena Valero
@styleurday

Gianni Valentino- using ILF
@giannivd1610

Designers/Boutique
Ximena Valero
Ragdolls Boutique
I Love Fashion LA Boutique

Live Tapping of webseries: Ximena Valero
Media Coverage: The LA Fashion, Incline Magazine, Trendymii

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Day 2

March 29th

LifestyleBH Presents:

Stylers Panel: I’m a celebrity Stylist
Powered by: Trendymii

Stylists

Eburns
@eburnsprepjerks

Heathyr Wolfe
@HeathyrWolfe

Booth

Apollo L Bowz

Special Meet and Greet with recording group Happy Pills

Media Coverage: The LA Fashion

This is a FREE EVENT! All you have to do it show up!

Stylist Diaries – Joy Villa and the Grammys, the Dress Heard Around the World

When people ask what I do I have a wide variety of responses. Writer, Editor, Superhero, fangirl, foodie, luchadora, pretzel vendor, fashionista, oh and that thing I do, Wardrobe Styling and Image Branding.

Sure I like pretty clothes that are nice and Michael Kors and Tom Ford are my heroes. But bring me a dress that is over the top couture insanity and I’m hooked. I want to work with it, love it and stick every client I have in it.

My client and friend Joy Villa is something special. She’s diverse, beautiful, 1000% vegan, a hardcore physically fit songstress. She is something special and her style is off the hook.

JoygettingmakeupdonebyNicholephotobyThorsten

Photo by Thorsten von Overgarrd, Nichole Ray Artistry doing Joy’s Grammy make-up

She called me ecstatic, she was headed to the Grammy’s in a few weeks and needed something as amazing, and over the top as her personality. I hooked her up with Andre Soriano, and magic happened. Joy chose the most amazing, creative thing Andre has ever sent down the runway, the couture cage dress made of snow fencing. AS a stylist I make sure that the dress they choose is the MAIN event, but always have other wardrobe choices for parties and after parties

During the fitting we chose three dresses all of which she wore like a supermodel. Stunning and sensual she wore the first, and sexiest to Jay-Z’s ‘Rocnation’ brunch.

Joy and thorsten pre-rocnation

This dress was skin-tight and Joy looked beautiful while she mingled with celebrities.

But let’s look at what you really came here for, The third and most outrageous was the orange dress that made headlines around the world.

Joy and I had an AMAZING fitting with Andre.

joyandandreatmansion

Up in the hills of Hollywood strange and beautiful things happen. At the fitting I met the beautiful Ruby Roxanne or Ruby Roxanne Designs and Hollywood Dolls.

Her partner in crime is ex-Pussycat Doll Kaya Jones. Her line is just what we needed for Joy to look gorgeous and we added Swarovski drop earrings and this leather and Swarovski bracelet;

GettyImagesRubyRoxanneSwarovskicuff

With Nichole Ray Artistry on make-up the day of Joy turned out an unforgettable Grammy look.

JoyandIfittingforOscarshjwfix

Photo by Thorsten von Overgarrd and touch up by me

Love it or hate it Joy Villa rocked it at the Grammy’s and got center stage at the Grammy’s. (And to answer the burning question, yes I put pasties on her and she was not completely nude.)

 

joyatgrammysredcrpetgetty

Apparently we rocked it because as much as she may have gotten some bad reviews we are trending at 81,000 hits in Asia and are on blogs in the UK, France, Germany, Poland, Czech Republic and all over the Philippines.

I want to say congratulations to my team, Andre Soriano (couture King), Ruby Roxanne Designs (Jewelry is everything), Nichole Ray Artistry (her skin was perfection), Thorsten von Overgarrd (one of the best photogs I have ever met) and especially to Joy Villa for rocking the red caret and her amazing energy the whole time!

Don’t know who Joy Villa is, but want to find out? Check out her Vagabonds video below;