Category Archives: Business

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Welcome to Forever 21 where the size isn’t right, but we have everything. – Why, Forever 21 is headed towards Bankruptcy

Photo by Ken Nishimura/Los Angeles Times

Originally this was a school project. Checking clothing sizing at a major department store. I moved to a smaller town of about 50,00 people, mostly students a few years ago, so I decided the biggest downtown retailer is Forever 21. My quest for sizing differences was leading me there.

Then I saw the news. Forever 21 is on the verge of bankruptcy. News is reporting they ARE in Chapter 11, but upon further research I found they are currently ALMOST there.

Los Angeles-based Forever 21 is preparing to file for bankruptcy protection as soon as this month, ideally with a restructuring plan in place, the people said. Company advisers have been working on obtaining a bankruptcy loan package that would give the retailer about $75 million to continue operations during the case, Bloomberg previously reported. – LA Times

The real question is, why are they collapsing? The economy is tanking, but their prices are cheap. They seem to be a busy store with a lot of retail goods, making mad sales.  Who hasn’t walked and bought something on impulse? From lip gloss, to hair accessories, underwear, to sportswear, they have it all.

Starting with the window display. I have been drawn in by the items I see. Put together cute outfits and accessories scream, “buy me!”. Once inside the store I can NEVER, EVER find them, or find them in my size. I had to run all the way tot he register to find one employee, who was watching the register, to help me find this dress. Then it was placed far away from the actual item making it hard to find.

Stocking new items on display, an making them easily found is a must for any retailer. We want these things, let us buy them.

The original reason I came in is sizing. This is a project, right? Being a small and petite woman currently is difficult. I don’t have a 32 inseam. Think 26-27. It’s all about clothing sizes.

EBurns and I on Stylers Panel
I’m very tiny and wear a lot of heels ( far right, Styler’s Panel Beverly Hills, 2015)

I’ll let you in on a secret. When sizing your clothes, a size small, to a size medium, goes up 2 inches, by industry standards. This means you size small 2, goes up two inches in waist, shoulder and hips. It also means your could be a size S could be a 0-6, or your medium, 4-10. Also a garment producer can leave up to 2 inches less or more in the trial run, later to be corrected by the designer.

Let’s look at the fit of these items. I tried two size small dresses. One is a lined, dress shirt in, the other tight fitting number I thought was the display dress.

Not the black dress on display, this had a curled hem, the display straight.

The shirt dress is more like a Medium, except in the shoulders. I found the sleeves extra long and the waist for too baggy for any small.

Now here’s something fun to try. Get the shirt you like in two different colors, same size. Try them on? Guess what?!

Forever 21 has actually sized these differently. I found the burgundy shirt fit more comfortably, and the white fit like and extra small. There is the possibility of stretching from trying on, but everything fit he same in the waist, chest and shoulders. One was just smaller. This is an issue of Quality Control. In retail we are generally strict about that.

I’d like to voice my opinion on cleanliness. See the dirt on the dress? Not my camera, not my makeup ,but the floor did that, when I dropped everything. It makes me feel, a slight twinge of germaphobia to go in there.

A lone rubber band, piece of lint and 21 tag mixed with dirt from every human who entered.

Lastly the cashiers. less side-eye please. Your clothes were dirty because of your dressing room, and floor. They fit terribly with bunching and over or under sizing. This customer is buying your ill fitted clothing and paying your wages. I feel your pain, but it’s retail. Considering the hell I just went through, standing in line, and dealing with ill fitting clothes, be nice.

Honestly, I feel more, buy it, try it on at home vibe, then welcome to F21. I did however find a nice brush and hair bands I need in the impulse register area.

I have to thank them for cheap and affordable accessories and make up.

My final opinion is yes, I support them occasionally. In an over all store experience, they have problems. I hope they restructure and come out winning.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

Spring/Summer 2018 Trends: Bringing Back the 80’s

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(Photo of Stella McCartney SS 2018)

This Spring it’s all or nothing. A nod to the past has brought back defined shapes and a play on colors. Put away your floral’s and head to the stores to pick up your favorite look  with an 80’s flare. Shoulder pads are in and demure is out. These looks are soft but tough. Vintage, yet modern.

Classy ladies wear pastels;

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At Tom Ford, Gigi Hadid and other supermodels, are wearing pretty pastel pink and yellow. The bold splash of color teases the eye but doesn’t dominate the outfit. Other favorites on the runway consisted of baby blue and a pale or mint green. This season has a sweet statement, with light beauty makeup, a classic closed toe heel, glitterati sparkle, finishing off the look with a splash of color.

Mix and match with a dash of color yet not overpowering. Embrace the suit jacket and boxed shoulder. Skips the nudes and head for pastels. It’s an update, with a nod to the classics, and modern update.

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In the history of fashion the 1970s were all about nudes, browns, and stylistically very much about ruffles and loose clothing. In the mid 1980’s there was a huge backlash to the constant earth tones and relaxed style of clothing  and woman embraced striking color, square figures and streamlined looks. 1980’s inspired looks are full of bright colors, animal and cartoon prints, finding their niche on the runway and back into the fashion fold in 2018.

Color me pretty;

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(Versace SS 2018)

Spring/Summer brings color back to the fashion market. This season’s statement is all about the bold and beautiful.  Often seen on the runways of Moschino, The Blonds and jewelry designer Lynn Ban, extreme color is no longer a closet trend.

Seen on 2018’s Spring collection’s we are embracing the adventurous. Animal prints, crazy cartoons, hot pink and orange, electric blues, these have come back in a totally eclipsing way. It’s time to embrace the 80’s colors but instead of being over-sized, mixing and matching, keep your outfit a focused and fearless outline. Bust out your leopard, zebra and giraffe prints. The 80’s are roaring and it’s time you caught up.

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(Photo LA Times)

Having lived through the 80’s as a child, I missed this playful era of fashion. It means dusting off a dated era and adding an update that makes gives it a contemporary look. Looks that are simplistic, yet eye catching in their statement. Shoulder pads are making a comeback the right way this time, and print’s with color are inspiring and acceptable again. Streamlining your look makes it easy to find an outfit in your closet, no more messy mix and match. Floral’s and 90’s inspired grunge, have given way to much stronger use of colors, even in pastel.

Color, no matter how you wear it is in, and the 1980’s style has a very strong foothold.

It’s a Jolly old time to shop for gifts. DO’s and Don’ts for Buying for you special someone.

(This was an article I wrote for someone else. but was never published.

I do hope you enjoy my gift guide)

great-gift-buying-advice

It’s the Holidays! Trying to find a gift for your significant other today is extremely difficult. Gift guides are everywhere. There is a great deal information out there and what to buy for your significant other, it becomes a ‘job’. According to figures derived from a national survey completed by the HuffPost, the average couple spend up to $300 on their partner.  Here are 3 tips for taking a daunting project, and making it easy to do;

Do’s

  1. Make it from the heart. Always think about the person first. It’s not about what they need, it’s about who they are. Don’t buy an impersonal gift.

 

  1. Customized gifts for your significant other makes people happy. Every girl loves jewelry. Or get a customized watch or cufflinks for him. If you are married get your rings engraved to commemorate a special moment you shared.

 

  1. Experiences mean more to people than things often do. Want to really surprise your love? Get tickets to Paris. Go hot air ballooning in Napa. Or just go simple and local. A 15 minute  romantic walk alone with your hunny during the holidays madness. An experience,  like no other,  means you love them AND want to spend time with them.

There are lots of right gifts to buy for your special someone, but what about the wrong? This leaves the problem of finding what you want.

Stay away from boring basics.  Instead, put a gift card from her favorite store under the tree with card telling her you will take her shopping. Perfume and lingerie bought by you for her can be difficult to get right. Why not, make her own custom perfume at a perfumery. Ask the sales girl for help to get it just right. If you want to get lingerie, don’t go low end. Try La Perla or Cosabella for great lingerie that fits. It’s available online, and I promise you won’t be disappointed.

For him, tie’s, socks and tools are a huge no-no. There are better ways to say, “I love you”. In today’s market, boys want toys.  If you are unsure what to buy him, try nice clothing. A custom tailoring appointment for your favorite business man, buying him custom jeans, even shoes.  Men in the U.S. spent $26.2 billion on footwear in 2016, an increase of $2.4 billion since 2014, the Boston Globe reported. There is a serious market for shoe’s and it’s the one thing you know he will he love. Often the best policy is to ask what they want. They may just answer you.

The best holiday gift you can give your significant other?  Listen to what they say, what makes them truly happy and seeing them smile.

HAPPY SHOPPING!

Versace New Shirt is Stolen From L.A. Artist KESH x American Apparel Design #KESH #VERSACE #Plagiarism #BadForm

Call it a case of fashion imitating art in the worst way possible. Yesterday artist KESH found out that Versace had been plagiarizing her shirt/art, and selling it for bank to millions at high-priced Selfride’s for an over-priced $650. Turns out it’s a rip-off of an incredibly famous shirt by local L.A. artist KESH that was a collaboration in 2013 that retailed for $50.

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KESH X American Apparel 2013 on left, Versace ‘Medusa’ on right.

Ouch!

KESH had created a line with American Apparel in 2013. Internationally renowned for her collection with American Apparel in 2013, KESH went on tour for her collection with American Apparel, the line that sold out in a matter of weeks, and was a celebrity favorite.

According to publicist Sydney Reising;

The collection was extremely well received and sold out almost instantly as a result of the support ranging from models such as Cara Delevingne and Jourdan Dunn (both were frequently seen in multiple pieces from the collaboration), to musicians like Jessie J and Wiz Khalifa, and K-POP stars 2NE1 and G-Dragon

The capsule was sold in American Apparel flagship stores around the world, from Tokyo to Berlin to New York. The artist traveled the globe to celebrate in stores worldwide with fans as the collection debuted. 

This looks like a slam dunk case for artist KESH. Not only are the similarities in product plagiarism but the original AA  x KESH Tee was photographed all over the internet by celebrities wearing it. Celebrities are even coming out in favor of the KESH line by instagramming themselves in the famous shirt.

Look’s like not only is the house of Versace looking at a lawsuit. Artist KESH is just devastated. KESH spoke with New York Magazine’s The Cut earlier today:

“I have always had a deep admiration for Versace. It’s an iconic brand that has stood the test of time. I am deeply disappointed in this. This is not only artwork from a show that took me two years to develop and create. It is not only artwork from a collection that I created for American Apparel to provide something affordable and accessible to supporters of my work. But this is also my face! I can’t understand how something like this could happen.”

Over here at HeathyrWolfe.com we support artists of all kinds but never support liars and cheaters. The house of Versace is fabulous, they don’t need to be stealing from hard-working artists. Why not just hire KESH? KESH is well-known for her work and has been featured in publications including; Elle, Cool Hunting, Vogue, i-D, LA Weekly, and WAD. The artist is known for her loyal fan base that includes Kayne West, Theophilus London, Jeremy Scott, Cara Delevingne, Azealia Banks and Prince.

I’m proud to say this is not slowing KESH down. She’s working on products that include not just visuals but music incorporate as well.

Want to learn more about this talented woman?

Check out her social media below.

KESH
Additional #KESHxAmericanApparel collection images are available at:http://sydneyreising.com/KESH_X_AA/
Please direct all media inquiries related to the artist and the recently debuted KESH x American Apparel capsule collection to Sydney Reising.

Dagne Dover it! Get Your Bag Fix On! Interview with Founder/CEO Melissa Mash #Totes #Accessories #MustHave #Spring #Summer #Fashionista #DagneDover

I’m starting a new trend and it’s called Dagne Dover-ing it. Chic, Classy and surprisingly functional I was sold at multi-pocket.

MY life is fast paced and, happily chaotic.

I am constantly on the lookout for a bag that is going to fit into my mad lifestyle. Between jumping around town to catch fashion shows and showing up to red carpet events my life, and fashion sense, doesn’t leave room for the function I need. My bags are pretty and small, but too small to fit a lipstick, phone, business cards and anything else. Maybe I’ll bring a huge tote which is a huge bag of chaos, and looks tacky when sitting front row. Not to mention there is no room at crowded fashion shows.

I am constantly cramming my Girls Scout arsenal in my purse and have nowhere to fit everything. Let’s add the discomfort of rifling through my bag for simple things like my make-up and biz info, and I am left with the thing every woman fights every day. A mess.

Welcome to the lovely land of Dagne Dover Bags.

logo_dagne_doverThe Perfect Bag for Every Occasion-    -

With a streamlined look this tote screams perfected Parisian street style with the added look of luxury. Coming in five colors (for now, see below) including Cork/Limon and Cork (perfect for summer beach trips) Dagne Dover covers your stylish needs.

 

I prefer timeless chic to something that screams, “I am trying to be trendy”. I also prefer functionality to a black hole of a bag. Dagne Dover just fixed that.

The AMAZING Dagne Dover tote, has so much organization, my O.C.D. is taking a vacation.

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Yes. Dagne Dover is victorious in the functional department. The outside is a sleek exterior. The inside, the same. Pockets for everything from your electronics to your girl goodies. Water bottle, check, keys, lip gloss, check, phone, laptop, accessories and I’m ready for a 7 day work week of 24/7 shows and networking.

Looking for a little more compact, budgetista friendly Dagne Dover item. Shop no more. Here, we have my personal favorite. A compact version of the tote, the Tiny Tote.

 

Six colors give you a chance to pick one that fits your personality and still carry your note or kindle in comfort.

Worried about security? The have a convenient zip top, (travel security!) and a wallet attached for your convenience so you can grab the train and not lose money, your metro pass or your phone.

Thanks to the lovely people at Barring Eyewear who connected us, I got a chance to catch up with, and interview the brilliant CEO and founder of Dagne Dover bags, Melissa Mash and ask a little about the foundation and creation of Dagne Dover.

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What inspired you to create Dagne Dover bags​?

During business school my friends and I were struggling to carry all of our daily essentials in a bag that made us feel perfectly put together. Before business school, I had worked at Coach both in NYC and London. While I was in London, I was in charge of introducing the Coach brand to Europe. While managing the first UK store, customers would come in daily looking for a bag that fit their laptops, water bottles, keys, wallets etc. Women’s on-the-go lives required a lot of organization in order to stay on top of their game, and there wasn’t a brand that was made for the modern woman who’s out from 7am until 10pm. I wanted to create that brand that women could count on every day — no matter the weather, no matter the occasion. I wanted to create a brand that was just as focused on the interior design as the exterior design. That’s how the idea for Dagne Dover was born.

Where did the name ‘Dagne Dover’ come from’?

Dagne is a Nordic word for “new dawn” and Dover is Jessy’s last name! We wanted Dagne Dover to be a new dawn for handbags — to change what women expect out of their handbags.

What styles does Dagne Dover come in and which one is your favorite (currently)?

The Tote, The Clutch-Wallet and The Tiny Tote. I LOVE The Tiny Tote! I’m really into minimalist living, so that has also trickled into my accessories of choice. I like being hands-free. However, The Tote is our best seller, and definitely solves women’s biggest handbag problems. It’s what gets the most attention by editors, bloggers, etc. — it’s great for school, work, travel — really everything!

What makes the Dagne Dover bag special and different(i.e. in your eyes)?

Smart internal functionality in a beautiful bag.

Absolute PERFECTION!

Tell us about the Dagne Dover bag line.

While I was introducing the Coach brand to Europe, I would speak with customers every day, and their call-outs were always the same — they wanted a bag with a laptop sleeve, water bottle holder, a place to hold their keys, wallet, work ID, etc. All of those were incorporated into our first prototypes. Additionally, we did a ton of market research early on to make sure that our totes were solving women’s needs. We surveyed and focus grouped over 1000 women and men to learn about people’s biggest handbag frustrations. We’re still creating styles to address those call-outs, so keep your eyes peeled! You can sign up here to be the first to know about new styles.

Dagne Dover is run by three highly ambitious woman, and I love that, how did you come together?

I started working on the business in January 2011. Later on that year, I was looking for a talented designer that “got” the aesthetic I wanted to create (but obviously didn’t have the skills to do!). I had heard of Jessy since she had won the Coach Accessories Design Competition in 2011, and after we worked together, I saw that she was the designer to bring the Dagne Dover brand to life.

I’ve known Deepa since 2007! She has a background in the more operational, financial end of retail from her time at Club Monaco. When she was in her first year at Wharton and I was in my second year, I was running focus groups, and Deepa was hooked. I knew she was going to be a fantastic fit based on her expertise and relationship with her.

How long have you been selling Dagne Dover? They seem to be in high demand.

Yes, we started our pre-sale in March 2013. Word-of-mouth demand for our bags was so high that we were sold out for months in 2014. We relaunched the site in August 2014 after we switched factories and were able to produce more bags than ever before.

As a stylist and editor I’m always on the go and currently tackling fashion week, what do you recommend I carry?

I absolutely recommend The Tiny Tote. It holds a lot more than meets the eye. You can put sunglasses, a camera, Kindle and more in it. It has three compartments for all your lip-gloss  and make up options! It comes with a cute little card case for all your cash, cards and ID, and the key strap is perfect so you never leave home without your keys! (Editors note, I always forget my keys unless they are strapped to me with a carabiner which is the height of tacky)It’s perfect for a stylist, editor, blogger, or anyone who loves a good brunch bag for the weekends.

I travel overseas to the UK and Europe often, do you have something for in the Dagne Dover line for international travel?

Yes! The Tote is fantastic for travel (it fits perfectly under the seat in front of you!) and The Clutch-Wallet is great for a keeping all your essentials easily accessible. There’s even a secret pocket perfect for your passport and boarding pass!

I’ve noticed Dagne Dover bags sell out quickly, Do you plan on restocking soon​? I need something I can carry for sanity, and Dagne Dover is one my ‘must buy’ list.

Yes! We are constantly trying to keep up with what our customers demand! We’ll be introducing new colors next month and more units of the cork that everyone loved so much. We’ll have more core colors available on our website this fall, so definitely keep an eye out for those!

Are you going to be introducing new bags to the line and expanding? I’d like to see more styles.

Oh yes. This is the year of color and new silhouettes. We’re launching a higher-end leather collection, in addition to a bunch of new silhouettes since that’s what our customers want! Stay tuned!

Thanks again Dagne Dover, we’re dying to get our Mini-Tote in limited edition turquoise. We just couldn’t help ourselves. This was the perfect item to help ease our lifestyle and make our outfits pop!

Want your own piece of Dagne Dover?

Click the logo below and check out their website!

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