Category Archives: Paris

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

Beyonce and Balmain: A Coachella Love Affair #Beychella #Balmain

beyonces-coachella-balmain-costumes-are-concert-fashion-inspiration-for-every-great-performer

I am DEAD.

For those of us who were unable to attend Coachella this year (shut up, I hate my self too) Beyoncé proved that she IS EVERYTHING. Goddess, artist and fashionista supreme. Working her bey-otiful booty for 3 hours she pretty much swept the floor with all of us. This is the only time I will ever say this: I am shook.

I’m talking fashion. Yes, Beyoncé is amazing. Yes her performance was a once in a lifetime experience, but so was her insanely over the top outfits. I was floored by the amazing, never-ending, insane, over the top outfits by Olivier Rousteing’s Balmain.

Look at this and tell me you are not overwhelmed and want to happy cry.

These designs by the house of Balmain realized are beyond the beyond. The original sketches are surreal and show the work of the talent and imagination of a true artist. Realized, they are exemplary and enduring. Sorry Jay-Z you have competition. Beyonce and Balmain are truly, unforgettable.

Didn’t see Coachella but dying for your daily tidbit. Here is one of the only decent copies of the show circulating at the moment. Watch Beyoncé and Jay-Z kill “Deja-Vu” at Coachella.

Check out that outfit on Queen B. It’s just devastating.

 

@KarlLagerfeld Makes Everything Old New Again, Mod Inspired Shoot with @NumeroMagazine #French #KarlLagerfeld #Photography

Unkle Karl strikes again!

10551693_690028547748747_3876725206762386476_o

Taking Numero Magazine to new heights, Karl Lagerfeld went behind the lens and created 5 original ‘Mod’ magazine covers with ‘Pop Couture’.

With a sixties psychedelic background, Karl Lagerfeld gives us ‘joie de vivre’ Parisian style, including fashions by;

Jean Paul Gaultier, Dior, Armani Prive, Valentino and of course Chanel showcase a youthful and carefree side of couture – still elegant but completely in line with the way modern women dress.

I don’t know about youthful and carefree as much as devastating, gorgeous and scintillating sexy.

Bravissimo, Karl Lagerfeld! Your creativity knows no bounds. Check the other four masterpieces below.

10524237_690028537748748_3517882334810051007_o 10623541_690028531082082_4731289106032485824_o 10494462_690028541082081_1576515923594741209_o 10357666_690028534415415_4506444517596660676_o

Powerful Beauties in New Balmain Campaign #Rihanna #Naomi #Iman

Leave it to the french fashion house of Balmain to take three everlasting and powerful beauties to grace their new campaign. Partnering with W Magazine, Balmain presents one of the most striking covers of the year.

w-september-2014-cover-embed

The cover itself is stunning, but W mag and Olivier Rousteing, the new head of Balmain take things up a notch inside the pages of the magazine. Snagging the powerhouses that are Rihanna, Naomi Campbell and Iman, W magazine creates an overpowering editorial.

020301

Olivier Rousteing proves without a doubt (pictured above), at 27, he is beyond brilliant as the new head designer and creative director of Balmain. We can’t wait to see what he comes up with next. Bring it Balmain!

Chanel’s ‘Once Upon a Time’, Beautiful and Creative #Fashion #Video #KeiraKnightly

Since I am in the throes of viewing runway video, I thought I would bring you a Chanel treat.

Chanel

Me think Karl Lagerfeld aspires to be more of a director and less art director.

With ‘Once Upon a Time’ Lagerfeld shows a forgotten time splashed with idealism, the sweet hopes of a new business, high society vs. the everyday Parisienne, and dazzles with his collection of Chanel for men and women.

Step into the turn of the century with Keira Knightly as Coco Chanel and enjoy a delightful piece showcasing talent and fashion.

« Older Entries