Category Archives: Tech

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Blackberry Making Itself Obsolete, Cutting 40% Of Jobs WorldWIde #TechCrisis #Loss #BlackBerry

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This looks like the beginning of the end for Blackberry .

Blackberry was originally a tech market giant, hailed as the least hackable cell phone with the highest security. Used by international leaders and high-powered CEO’s it seems they may become another obsolete piece of machinery. Recently Blackberry has fallen into the big nasty pot of economic crisis. According to BBC News, they are cutting 40% (or more) of their international job force. That equals approximately 4,500 jobs that will be cut creating a loss of almost $100 million dollars.

According to BBC News;

It also anticipates a loss of as much as $995m (£621m) when it reports its second-quarter earnings next week.

Shares plummeted 20% after the announcement.

In a time when the global economy is already collapsing this looks like it might be the end of Blackberry. Time to switch over to DROID or iPhone? We think so. What are you thoughts?

Read the full article in

BBCNews.com here

Plastic Surgery…..on HeathyrWolfe.com

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Photo by Steven Klein

Yes! That’s right! I’m having plastic surgery. No not on my fabulous face. This time it’s just a revamp of the site. New themes, colors, drop down menu’s and even ad space (get out your wallets kiddies)!!

Posts will continue as usual but instead of the drab ole free theme you are staring at I am getting fancy and upgrading to a kinder, simpler, and more fun HeathyrWolfe.com. Guest Bloggers, photo galleries of everything you never wanted to see. Oh, and event coverage. I know you loooove red carpets and Hollywood weirdos.

Get ready, set….send me your Press releases!

xo

Heathyr Wolfe and soon to be (?)staff(?)

Tech Toys You Need, The Pocket Monkey #Cool #FathersDay #GiftGuide #MUSTHAVE

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I am a total geek girl. I admit I have collected comics, own a phone, tablet and laptop, love learning back end computer stuff and write in code. It’s a dirty secret I have come to terms with. That’s why when this dropped into my inbox I became obsessed.

PocketMonkey

This little joy is the Pocket Monkey. Designed by a mechanical engineer, Nate Barr this baby has everything you need in a utility tool:

• Bottle Opener: No need to carry around a bulky, keychain bottle opener.
• Phone Kickstand: Interact with only one hand and keep your phone at a comfortable working angle.
• Flat head screwdriver: Perfect for simple projects when a standard screwdriver isn’t available.
• Micro-flathead screwdriver: Perfect for eyeglasses, watches, kids’ toys and keyless vehicle dongles.
• Two-dimensional Phillips head screwdriver: No need for cross beam with the special angled tip.
• Nested English hex wrenches with four bolt sizes: Just slide Pocket Monkey over a bolt head and slide until you find the right size. Quick and easy.
• English Ruler: What’s the difference between 3/16 and 1/4 of an inch? Find out quickly.
• Letter opener: Make quick work of your mail pile!
• Edge to open door latches: Locked your keys inside your house? If the deadbolt’s not in place, this latch slip opens locked doors without protective edging or specialty latches.
• Straight Edge: Use Pocket Monkey to help you draw a perfect straight line. Or, it can even be used a scraper.
• Orange peeler and banana nicker: Get your fruit open quickly and conveniently, without getting your fingernails messy.

YES, I have used them all. I had to TRY the product to make sure I have a reason to get excited. Once I did I got one for my dad who is a who works in Silicon Valley and my roommate ordered one. Now it’s a staple in my purse.

What makes it different from EVERY other uitli-tool? Well, the original Kickstarter.com amount was $2,000. It raised a whopping $27,550. The pocket Monkey is also lightweight and fits in your wallet or purse sans the bulk you get from so many utili-tools out there.

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I am sick of something weighing two pounds in my pocket when I am working around the house, on the car, or am out and about. It’s TSA compliant so leave it in your wallet. You don’t have to worry about them stealing your precious Pocket Monkey from you.

Are you sold yet? Good. Go get yourself a Pocket Monkey here;

http://zootilitytools.com/

Best part? It costs a whole $12!!

Check out the original Kickstarter video below.

iPhone 5s Stands for Screening. Fingerprint ID lock on the way? #Awesome #Security

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Apple rumors are everywhere and there is always something new and cutting edge they have to offer. I-groupies are everywhere and there is no short supply of Apple adoration. Although the Droid dominates the cell phone market in the United States (for now) the new iPhone5s boats a new win. A possible fingerprint scan.

For those that are paranoid about security this is a uber win situation. Who doesn’t want to feel the power of a super spy in the 21st century on their phone. CEO’s and big wigs will adore this when it comes to keeping prying eyes away from their business plans. Karl Lagerfeld’s designs are safe, Wired Mag and Gizmodo can write articles on their phones and you can watch porn at work. Oh wait. Not that last thing. Everything is secure and no one will ever know you are texting your girlfriend(s) ever again.

But what are they drawbacks. iPhones are notoriously known for glitching during your game, texting, social networking and are a constant smudge-phobics nightmare. We still have not mastered the James Bond software. The thumbprint may not register until the 12th time or not at all. Also our full knowledge and perfection for fingerprint scans, not so cutting edge. In security terms. We have a lot to learn.

Check out the Huffington Posts tech geek vid on the pros and cons on this little baby. I find it very insightful.

http://www.huffingtonpost.com/2013/01/20/iphone-6-fingerprint-detection-new-ipad-apple-rumors_n_2505230.html

and aatma’s mock up

iPhone 5s might convert me, but for now I will stick with my trusty Droid.

Facebook Plans to turn into Myspace. Adding Video Adverts to YOUR Timeline in 2013#hellno #FAIL

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Ah Facebook. It’s the worlds worst catch 22.

Your effed if you don’t have it; People now use it for celebs, deals, contests, promotion and establishing social existence. Meeting others in an overpopulated world. Keeping tabs on your SO (significant other). Staying in touch long distance. Meeting new business contacts.

Your are effed if you do have it; Unmanageable, trite, childish, your mom’s on it, time waster. Relationship killer and an easy way to get fired. Fake accounts, spam bots and now, video ads in your timeline in 2013.

What the hell Zuckerberg? Yes it’s true. According to our lovely geeks at Wired.com;

Facebook plans to unveil 15-second video ads by April within both mobile and desktop news feeds, several advertising executives tell Ad Age. The ads will start playing automatically, according to two of the executives, and Facebook has reportedly not decided whether to mute audio from the ads.

Ad Age reports that the commercials will even expand beyond the middle web page section that normally contains the news feed, taking over the left and right rails of the page as well.

Facebook declined to comment.

Thank you Mark Zuckerberg for continually turning this into Friendster/Myspace. Soon everyone will be canceling accounts and officially ‘quitting this shit’. Including me. Facebook’s site is starting to look like AOL in the 90s. Oh the emoticons, nice touch. That killed it.

In the meantime we suffer well. What do you think of recent Facebook changes?

Is Your Prius a POS? 2.77 Million Toyota Vehicles RECALLED

 

 

 

 

 

 

 

 

How many times have I yelled at Prius drivers in West Hollywood for driving like asses, parking in two spots and making a left turn from the far right lane? Countless. How happy am I that I may have had good reason to be screaming in my AUDI? Never Ending Joy doesn’t cover it.

Toyota, Japan’s number one auto maker, has recalled 2.77 Million of their Toyota Corolla & Prius model’s due to fault’ int the steering and water-pump systems.

Bloomberg Business Week spoke with a Representative in Japan who told them;

The Prius hybrid and Corolla compact sedans are among the 14 models subject to inspection and repair, Naoto Fuse, a spokesman for the Toyota City, Japan-based company, said by phone today. The carmaker will recall 1.52 million vehicles in Japan and 1.25 million vehicles overseas, including 670,000 Prius vehicles in the U.S.

That’s a lot of Prius and Corolla’s being pulled off the road. Time to get shopping for a new car commuters. Turns out your status symbol/commuter car isn’t as reliable as you thought.

Don’t cry West Hollywood. There are tons of hybrids out there. You just never looked. Or you could get savvy and take public transport (no, not that!). But….nobody walks in LA.

What will you do if they have to recall your car?

In the meantime enjoy this song inspired by the recall.
Missing Persons Walking in LA (Nobody walks in LA);

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