Category: Paris

Social Media Engagement with “Heathyr Wolfe”

I’m working on a homework assignment for Teen Vogue/Parsons. That’s right, your girl is always learning, and recommends you do the same. It increases your visibility as a person, or brand, and you might learn a thing or two along the way.

Our assignment was looking at our visibility status on social media platforms. How well we do, how much we are accessed, and building our brand. Luckily for me, I have been doing so for quite a long time.

Let’s look at some analytics;

Pinterest:

My boards have 13.4k followers. Excellent. Being a visual person is my forte. I am a fashion stylist at heart and love material, garments, art, and how it comes together. I am only currently at 420 engagements.  This is understandable because for the longest time I forgot Pinterest existed and neglected it. Neglecting your social media is a horrible waste. It also takes time and effort. Time to start pinning again, because you LOVE IT!!

FireShot Capture 136 - (62) Pinterest - www.pinterest.com

 

LinkedIn:

Parsons/Teen Vogue should be happy about this. I recently updated my profile stating I was taking Parsons The New School Program on LinkedIn, and the engagement went up 500%. Earlier this week it said 17 people had looked at my profile, and I believe it’s 12 per week or day. They do not state what their analytics pertain to. Either way I am going to spend serious time working on my profile on LinkedIn. I hope to find the right job to fit my career and resume.

Instagram:

I haven’t posted in a few day but today I had 11 likes, 1 comment and 2 followers. For a completely organic account, over 2000 followers is not bad. I haven’t bought a single follower. Now marketing my account I would start around 10k followers and go from there. I could definitely beef things up with a marketing budget.

 

Facebook:

On my Personal page I have a VERY high engagement and friends list of about 3000 plus friends. My Facebook Fan page has about 1500 followers. For the month of September 18th to 25th, I’ve engaged almost a third of them. Only about 175 clicked on, or commented on the articles. Commenting, interacting and staying on brand is important.

I currently reach around 4,500 plus people in engagement on Facebook. If even half of those see and reply to my profile, I am doing very well. Facebook caters to a about a 70% female demographic, so when engaging women to see or buy women’s fashion, it’s the perfect platform.

Facebook Fan Page Analytics

 

Heathyrwolfe.com:

Only 2 posts in more than a month. I have been distracted by school and various other reasons but people are interested in what I have to say. I mostly get hits from the US and Canada. Often when I write more I get a higher engagement from everywhere from Dubai, Eastern Europe and Russia.

 

Overall, I have a smaller engagement via other platforms than Facebook. As a brand, and person, I plan on focusing on buffing up my social media.  I cater to a mostly American, Canadian and often European crowd. English speakers are my number one market, and french are second. I often post in french, or other languages on Instagram and Facebook to engage with a more international focus in my social media marketing.

Branding is everything and engagement, can make or break your company. Be strong, vocal, engage and communicate.

Now I’m going to go work on my social media just for you.

Karl Lagerfeld Passes at 85. Je Suis Triste: A Fond Farewell to a Fashion Icon.

Yesterday and today, the fashion world is in mourning. Karl Lagerfeld has died and the industry will never be the same. He was a cornerstone, a foundation, of the industry.

 

 

Karl Otto Lagerfeld was a creative director, fashion designer, artist, photographer, who lived in Paris.  Born in 1933 Karl was quick to learn, and branched out as soon as possible. By 1955, after living in Paris for two years, Lagerfeld entered a coat design competition sponsored by the International Wool Secretariat. He won the competition and became quick friends with Yves Saint Laurent, and was then hired by Pierre Balmain. He worked as Pierre Balmain’s assistant, and later apprentice, for three years. (Wikipedia)

Most importantly in the 1980s, when Chanel was antiquated and dying, he took over. He turned it into the multi-billion dollar empire that we know and love today. Insane runways in the Palais in Paris full of rockets, crystals, industrial sites. and models fighting for a change. His collections have met us at the beach and had us walk on water. Never a dull moment his runways were and extension of his personality.

His last show, 2019, Palais de Paris, Haute Couture

With his death may have shared their stories. Models like Naomi Campbell, and Karen Elson, speak warmly of him. Others, say he was a sizist and misogynist. Perhaps, he was a bit of both, he was known to be cruel at times. Karl, however, made a point of saying,

“Everything I say is a joke. I am a joke of myself.”

Karl was indeed a man of great talent. His vision and vast knowledge made and broke careers. He was known for his acerbic wit and sometimes, brutally honest personality.

Karl Lagerfeld, was one thing. Larger than life. He created, made, spoke fashion. He made the industry what we see today. He has left a legacy for us to build upon. Let us hope that we choose to do the right thing with it.

Karls Interview with Suzy Menkes on how he wants to be remembered

Beyonce and Balmain: A Coachella Love Affair #Beychella #Balmain

beyonces-coachella-balmain-costumes-are-concert-fashion-inspiration-for-every-great-performer

I am DEAD.

For those of us who were unable to attend Coachella this year (shut up, I hate my self too) Beyoncé proved that she IS EVERYTHING. Goddess, artist and fashionista supreme. Working her bey-otiful booty for 3 hours she pretty much swept the floor with all of us. This is the only time I will ever say this: I am shook.

I’m talking fashion. Yes, Beyoncé is amazing. Yes her performance was a once in a lifetime experience, but so was her insanely over the top outfits. I was floored by the amazing, never-ending, insane, over the top outfits by Olivier Rousteing’s Balmain.

Look at this and tell me you are not overwhelmed and want to happy cry.

These designs by the house of Balmain realized are beyond the beyond. The original sketches are surreal and show the work of the talent and imagination of a true artist. Realized, they are exemplary and enduring. Sorry Jay-Z you have competition. Beyonce and Balmain are truly, unforgettable.

Didn’t see Coachella but dying for your daily tidbit. Here is one of the only decent copies of the show circulating at the moment. Watch Beyoncé and Jay-Z kill “Deja-Vu” at Coachella.

Check out that outfit on Queen B. It’s just devastating.

@KarlLagerfeld Makes Everything Old New Again, Mod Inspired Shoot with @NumeroMagazine #French #KarlLagerfeld #Photography

Unkle Karl strikes again!

10551693_690028547748747_3876725206762386476_o

Taking Numero Magazine to new heights, Karl Lagerfeld went behind the lens and created 5 original ‘Mod’ magazine covers with ‘Pop Couture’.

With a sixties psychedelic background, Karl Lagerfeld gives us ‘joie de vivre’ Parisian style, including fashions by;

Jean Paul Gaultier, Dior, Armani Prive, Valentino and of course Chanel showcase a youthful and carefree side of couture – still elegant but completely in line with the way modern women dress.

I don’t know about youthful and carefree as much as devastating, gorgeous and scintillating sexy.

Bravissimo, Karl Lagerfeld! Your creativity knows no bounds. Check the other four masterpieces below.

10524237_690028537748748_3517882334810051007_o 10623541_690028531082082_4731289106032485824_o 10494462_690028541082081_1576515923594741209_o 10357666_690028534415415_4506444517596660676_o

Powerful Beauties in New Balmain Campaign #Rihanna #Naomi #Iman

Leave it to the french fashion house of Balmain to take three everlasting and powerful beauties to grace their new campaign. Partnering with W Magazine, Balmain presents one of the most striking covers of the year.

w-september-2014-cover-embed

The cover itself is stunning, but W mag and Olivier Rousteing, the new head of Balmain take things up a notch inside the pages of the magazine. Snagging the powerhouses that are Rihanna, Naomi Campbell and Iman, W magazine creates an overpowering editorial.

020301

Olivier Rousteing proves without a doubt (pictured above), at 27, he is beyond brilliant as the new head designer and creative director of Balmain. We can’t wait to see what he comes up with next. Bring it Balmain!

Chanel’s ‘Once Upon a Time’, Beautiful and Creative #Fashion #Video #KeiraKnightly

Since I am in the throes of viewing runway video, I thought I would bring you a Chanel treat.

Chanel

Me think Karl Lagerfeld aspires to be more of a director and less art director.

With ‘Once Upon a Time’ Lagerfeld shows a forgotten time splashed with idealism, the sweet hopes of a new business, high society vs. the everyday Parisienne, and dazzles with his collection of Chanel for men and women.

Step into the turn of the century with Keira Knightly as Coco Chanel and enjoy a delightful piece showcasing talent and fashion.

Kanye Has Been Cheating On Kim with a Canadian Instagram ‘Model’ #Obvious #Cheating #PRstunt

leyla-ghobadi-gallery-instagram-1

If you are like me, right now, you are laughing. Yes, obvious news of the ‘no-duh’ has surfaced. Kanye has been hitting the piece of ass, fame whore above, Leyla Ghobadi, and cheating on Kim Kardashian.

Let’s look at the facts. While Kim was not pregnant, she was still nicely thick and Kanye was hitting it. in her first 3-4 months, she wasn’t showing but her boobs and ass grew. Kanye was hitting it. Kim then hit 5-6 months and Kanye suddenly decided to stay in Paris to ‘record’ knowing Kim couldn’t fly or travel. Kanye was very much not hitting that ass aka doing Kim. I’m not sure how this escaped Kim, except Kris kept her in the dark, controls her life and distracted her with a nickel in a bottle of water.

Basically, Kim is so ‘busy’ she didn’t notice the family poisoning the relationship and Kanye heading for the European Hills. That’s when fake tan & booby (like Kim), Canadian ‘model’ (I use this loosely) Leyla Ghobadi comes in.

Supposedly it was really hard for her to tell her story. This is why she released all her instagram photo’s to the press.And ran to Star Magazine to ‘tell her story’. Leyla is all about respect as stated below.

This is going to destroy the Kardashian family,” Ghobadi told Star. “It’s bad. It’s really bad. It’s just embarrassing. But if I were Kim and about to have a baby, I would want to know.”….“He told me . . . he wanted to ‘hook up,’ but I was concerned that he was seeing Kim Kardashian,” she told Star. “He told me that [the relationship] was for publicity and nothing serious.”…“We began to make out for a while — and next thing I knew, we were both naked and having sex,” she told Star. They had another tryst that October in New York — while the pregnant Kardashian was in Miami, Star reports. And the brazen mogul even tried to get her in the sack again this past weekend, the magazine reports. But by then, she knew Kardashian was pregnant and refused. “I would never do that to someone,” she told Star.

How brave and caring Ghobadi is! She wouldn’t sleep around with a baby daddy. She didn’t know Kim was pregnant for the last 8 months and just figured it out. Riiiigghht.

Well, all is well that ends in PR. Nice job stunt queens. You all get an Emmy. No one would have ever seen this coming. Stay tuned for Kim’s fake over reaction…..

J’adore Dior Ready-to-Wear Fall-Winter 2013 at the Opéra Garnier in Paris #Editorial #Dior #Paris

Dior-Ready-to-Wear-Fall-2013-at-Opéra-Garnier-in-Paris-01

Not only is Paris the ‘City of Lights’ but to those of us who have spent time there, it is a city of fashion & architecture. And the people at Dior know that.

Hence, this lovely editorial of fabulous, lushly dressed models, Anastasia Ivanova, Daria Strokous, Iselin Steiro, Marie Piovesan and shot by the ever talented, Willy Vanderperre. It’s been out since May 29th, so in case you missed it’s release, here is your weekend dose of fashion elite!

For those readers hooked on the song in this video, the track is ‘Synrise’ by the Belgian band GOOSE. You can download it off iTunes and Amazon. Support good fashion, good music and good taste by doing just that.

TGIF Video – Dior’s ‘Secret Garden, Versailles’ video

dior-secret-garden

There are few things in this world that have my heart. One is the house of Dior. Classy, timeless and run by Raf Simons, it is purely chic. Delicious even.

The other is my old school, goth, new wave upbringing. Namely Depeche Mode who has a soundtrack to everything in my life. Their music was timeless and full of top 40 songs I have danced to since the 80s.

What do you get when you mix awesome English band Depeche Mode with Dior?

This beautifully done campaign video. Originally released in a short version the final, long version will steal your heart. I know it did mine.
Enjoy this visual eye candy.

Secret Garden – Versailles’
A film by Inez van Lamsweerde and Vinoodh Matadin, starring Daria Strokus, Melissa Stasiuk and Xiao Wen Ju in La Galeries Des Glaces – Château de Versailles.
Music by Depeche Mode: ‘Enjoy the Silence’

The New Saint Laurent Featuring Icons of 90’s Rock #HeidiSlimane #Photography #Campaign

1034347

Saint Laurent recently revamped from the iconic Yves Saint Laurent to….Saint Laurent thanks to creative director Heidi Slimane. (Read more HERE)

With a fashion house this iconic it was a daring decision and perhaps could have been a pitfall. However with a super power in the industry like (Yves) Saint Laurent they refuse to let simple things, such as a change in name, ruin a platinum reputation.

Enter Heidi Slimane. Iconic fashion & music photographer and mad genius. Add Courtney Love, Marilyn Manson, Kim Gordon of Sonic Youth and Ariel Pink of Ariel Pink’s Haunted Graffiti. All as mad, strange and beautiful as the new house of Saint Laurent, and Heidi Slimane.

Create a campaign using all of the above rock icon’s from the ’90’s, and you have perfection with side of hardcore only Slimane is keyed into. And one beautiful campaign.

See the new faces of Saint Laurent below as captured by Heidi Slimane.

Louis Vuitton Campaign Ad/Video, Controversial? #ProstitueChic #Feminism #Model #Gorgeous #NSFW #Video

I have seen a million campaign ad’s for fashion houses. Some are well done and some, complete crap. Some have artistic quality and some are just lewd.

7March2013-Louis-Vuitton-AW-Womens-Fashion-Show

This campaign video, by Louis Vuitton, is beautiful, chic, naughty, sexual and deliciously done.

Supposedly, and hear this by proxy of the HuffPost, feminist’ are up in arms about it due to it ‘glamorizing prostitution’. Being a feminist and being a strong-willed little fire starter myself I don’t buy the hype. It is sex, sex with a side of sexy. It also mad me really want the lingerie collection for AW 2013.

Like now.

Watch Below;

Des Mannequins de Louis Vuitton jouent les prostituées Vidéo LCIWAT sélectionnée dans Actualité

The Indomitable Gareth Pugh – #PFW #RunwayReport

This years collections have been over run with blasts from the pasts in design and color from the 20’s-1960’s. Colors have mostly been light blue, Cobalt blue, Persimmon and Burnt Umber with a dash of lime and forest green (Calvin Klein collection).

Thankfully a break in the horizon of fashion has come with the always dashing and daring, Gareth Pugh.

GAR_5452.450x675

 

 

 

 

 

 

 

 

 

 

 

 

 

His collection steps out of the norm to bring non-traditional minimalism. Full of monochromatic modernist beauty with a dash of midnight blue. An ethereal quality to his designs based more on draping and material instead patterns, and flashes of 60’s jewels and glitz.

GAR_6053.450x675

 

 

 

 

 

 

 

 

 

 

 

 

 

As always his collection sets a futuristic tone that has dominated Paris Fashion Week.

After all he is the indomitable. Gareth Pugh.

See the full collection below;

 

Alber Elbaz Approves! New Lanvin Campaign Editorial Video. #SS2013 #Lanvin

lanvin-campaign-ss-2013-2

 

 

 

 

 

 

 

 

 

 

 

 

 

I love how designers are doing editorial video’s these days. They have canned the hyped-up artistic view and started to get strangely fun and creative.

Take Lanvin’s new campaign video. Although it screams hot, sexy fashion Alber Elbaz decided to have some fun and do a commentary Skype style. Making Lanvin’s new campaign not just luscious preening models, but a little more interesting insight into a creative designers mind.

Check out Lanvin’s New SS2013 Campaign video here;

Stay Classy Rihanna- Chris Brown. Oh, Wait, Not Possible. New #Fights #Tattoos #NakedRihanna

Oh my damn.

rihanna-without-panties-in-front-of-fireplace

Rihanna is looking a straight mess in this photo.

As the heated relationship between grade-A douche Chris Brown and hormone driven Rihanna continues, it gets worse. WOW there’s a surprise.

Rihanna made the stupid mistake of getting back together with Brown a couple of months ago. With a combination of tweets and tat’s, Brown and Rihanna continue to defend their ‘heated’ relationship.

After tweeting several pictures to prove their sweet love, Rihanna has taken things a step further. To match Chris Brown atrocious Ri-Ri neck tattoo, Rihanna has gotten ‘Breezy’ tattooed on her neck. ‘Breezy’ is CB’s nickname and her way of showing growing commitment.

Brown showed his deep and undying love to Rihanna, by partying with his MODEL EX-GIRLFRIEND in Paris last week. Uh…what?

According to our favorite newsy website, Huffpost celebrity;

Rihanna is reportedly angry with Brown after he partied with Karrueche Tran, his model ex, after his Paris gig on Friday night, according to The Sun. “She can’t get it into her head that Chris will never change,” a source told the tabloid.

Once a cheating, abusive jerk, always one? Looks like it.

Both of them are young so there’s a good chance this won’t last. Hopefully if Rihanna calls it quits again it will be permanently. Then Chris can take his crazy elsewhere.

Ri-Ri hunny, remember, the ‘Breezy’ tat is small enough we can do what’s called a ‘cover up’. Start planning now sugar-plum.

We need our rockin’ pop diva back, sans Chris Brown.